What if B2B buyers start using ChatGPT to assist their journey?
Todd Hockenberry
Helping B2B leaders drive growth, align with buyers, build marketing/sales strategies, and develop the mindset to grow
There is not much new for me to say about ChatGPT from a marketing and selling perspective that has not already been said. Tons of articles are written daily about content creation, email sequence writing, ad copy, topic research, and more.
But what about buying?
I am curious to know how AI will affect the buying process.
Being a subscriber of ChatGPT I decided to try it out and see what it might do to assist a B2B buyer navigating their journey to finding a solution.
My first prompt was - why should someone use ChatGPT to assist them in buying a B2B product?
ChatGPT answer - There are several reasons why someone should use ChatGPT to assist them in buying a B2B product:
Overall, using ChatGPT to assist you in buying a B2B product can help you save time, get personalized recommendations, and make more informed and objective purchasing decisions.
My next question for ChatGPT was - list 15 prompts to use with ChatGPT to assist someone in buying a B2B product.
Answer - Sure, here are 15 prompts to use with ChatGPT to assist someone in buying a B2B product:
Obviously, you will need to substitute the product you are researching for B2B product and then add the specific industry.
I have talked about industrial lasers in the past, so let's start with it.
Prompt - What is a good laser for making plastics?
Answer - When it comes to lasers for plastics, the ideal laser will depend on the type of plastic you are working with, the thickness of the material, and the level of precision required for your project. Here are some factors to consider when selecting a laser for making plastics:
Type of laser: CO2 lasers are commonly used for plastics due to their ability to cut and engrave a range of materials. However, fiber lasers can also be used for some types of plastics.
Power and wattage: The power and wattage of the laser will determine the thickness of the plastic that can be cut or engraved. For example, a 60W laser can cut through thin plastics, while a 150W laser can cut through thicker materials.
Cutting speed: The cutting speed of the laser will affect the productivity of your project, so be sure to select a laser with a cutting speed that is suitable for your needs.
Size and portability: If you have limited space or need to move the laser between locations, consider the size and portability of the machine.
Price: Lasers for plastics can vary greatly in price, so be sure to consider your budget when selecting a machine.
Some popular lasers for plastics include:
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Epilog Laser: Epilog offers a range of CO2 lasers that can be used for cutting and engraving plastics. They have a range of sizes and wattages available.
Trotec Laser: Trotec offers a range of CO2 and fiber lasers for plastics, with a variety of power options available. They also offer a range of accessories to customize the laser for specific applications.
Universal Laser Systems: Universal Laser Systems offers a range of CO2 and fiber lasers for plastics, with a range of sizes and power options available.
Boss Laser: Boss Laser offers a range of CO2 lasers for plastics, with a variety of sizes and wattages available. They also offer a range of accessories to customize the laser for specific applications.
When selecting a laser for making plastics, be sure to consider the specific requirements of your project and select a machine that meets those needs.
ChatGPT came back with options for technology and for specific companies.
Why did it pick those companies? With SEO and online search, you can figure out the answer. But with ChatGPT we cannot be sure.
The prompt could be interpreted two ways: what is the best laser type to mark plastics, or which is the best specific laser to mark plastics?
ChatGPT gave information for both interpretations.
If I run a Google search using the same question, I see a much different response regarding laser types and companies.
A Google search leaned much more heavily toward educational content about the best type to use to mark plastics. A classic inbound marketing approach - create content to answer people's questions during the buying journey and give them a chance to learn more about your products. Give away value first, build trust, then earn the right to tell them what you can do to help them.
I would love to hear how you are using ChatGPT to assist in your buying processes.
I will continue to research this topic because the buying process will be changed in profound ways with these new AI technologies.
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?? Driving Strategic B2B Growth for Insurgent Founder/CEOs ??Curious Podcast Host
1 年Great topic. Some of my thoughts. I think Google is changing the way it provides results .. we'll see that happen soon but it will most likely change how indexing works, how we get which results and how we create content to serve the new WAY. I think the type of content will become MUCH more nuanced in nature. Instead of bulleted high level points it will be super in depth, very long form and highly technical. the ai can chew through that at lightning speed and deliver just what the buyer wants in seconds. So the?winner will be creating super "long tail" type content IMO. Also, I think buyers will ultimately have to reach out to companies to buy, so my prediction is that eventually, companies will have to create their own proprietary ai function internally to serve buyers in that part of the process. I think that is further down the road?though.
Seasoned B2B Sales, Marketing & Networking Expert, Ring My ?? Bell!
1 年Big game changer
Wow thanks for sharing this Todd, super enlightening actually.
Fractional Sales and Marketing Leader | Scale-up Consultant | Sales Acceleration | Sales Enablement Services. Also serves as a sales and marketing consultant to EBRD for small businesses.
1 年It seems obvious that time pressed-buyers will soon, if not already, use AI-based approaches to create a shortlist and identify products with desirable characteristics when buying B2B products to overcome their struggling moments This again portends massive structural changes in B2B selling. Salespeople, when they do get an opportunity to speak with buyers will need all of the skills of an FBI Hostage negotiator (#NeverSplittheDifference) to engage and communicate value and move a buying opportunity to closure. AS ?? Jacco van der Kooij says, there are decades when nothing happens and months where decades happen. Enjoy the moment!