What is Attribution and how to Deal with the Analytics behind it?
Paul Dombowsky
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Paul Dombowsky
Business Systems Analyst at National Capital Commission - Commission de la capitale nationale
Attribution is a marketing term that focuses on the customer journey (used liberally – could be citizen, etc.) and is the concept of giving credit to the various touchpoints or campaigns or channels that a customer interacts with on its way to a decision. Effective analytics or measurement programs provide the necessary data to the organization to understand what touchpoints attribute to a sale or conversion that is important, and how to make decisions going forward. This week's post on The Tuesday Standard looks at attribution and how to make decisions regarding measurement and analytics. Read the full post here and please let me know how your organization rolls attribution into your analytics program.
Business Systems Analyst at National Capital Commission - Commission de la capitale nationale
7 年For all those insights managers or data analysts out there - I would be interested to hear how much time you spend responding to requests for insights - and how much searching for self-directed insights you think the organization needs? I have heard from many who say their organization has a low level of data literacy and thus they spend time shopping around Insights or seek out opportunities to infuse data into stories - as opposed to getting requests. Let me know your experiences...