What is Apple SKAdNetwork 2024
ShyftUp | App Store Optimization & Mobile App Marketing Agency
Global User Acquisition Agency. Services: App Store Optimization, Apple Search Ads, Google App Campaigns, Paid Social
If you’re wondering what Apple SKAdNetwork is especially in the year 2024, then you need to read this. As you may already know, the dynamic world of mobile app marketing is always shifting. However, in the past years, SKAdNetwork has consistently held its ground as the cornerstone of iOS advertising.
As a mobile app marketer, you probably have heard about SKAdNetwork, affectionately known as SKAN. As the industry’s go-to framework for mobile attribution, SKAdNetwork has not only weathered the storm but continues to evolve, cementing its relevance year after year.
Gone are the days of relying solely on the Identifier for Advertisers (IDFA) for user tracking. With the advent of iOS 14 and its stringent privacy measures, Apple introduced SKAdNetwork as a privacy-centric solution. This framework, designed to measure ad campaign effectiveness while safeguarding user privacy, marks a paradigm shift in mobile attribution.
An effective app marketing campaign involves having a fundamental understanding of what SKAdNetwork is and how it works. For this reason, let us take a deep look at SKAdNetwork and what it means for the success of your mobile app.
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What Is SKAdNetwork?
SKAdNetwork, which is short for StoreKit Ad Network, is a framework developed by Apple to facilitate privacy-safe mobile attribution for user acquisition campaigns on iOS devices. Introduced in 2018, SKAdNetwork, or simply Skan, provides advertisers with aggregated attribution data, allowing them to measure the effectiveness of their marketing efforts without compromising user privacy.
As the industry gradually transitions to newer versions like SKAN 4, which offers enhanced postbacks for improved measurement and optimization signals, Apple continues to innovate in this space, with SKAN 5 anticipated in the future. In essence, SKAdNetwork enables advertisers to measure conversion rates accurately while upholding user privacy, thereby serving as a vital tool for mobile app marketers seeking to optimize their campaigns on iOS platforms.
Read more at ShyftUp's article.