What is App Store Optimization?
Dhanshree Pathak-Kulkarni
Freelancer Graphic Designer "Crafting Visual Stories that Elevate Brands | Expert in Turning Ideas into Stunning Designs"
App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.
App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. The focus of ASO is expert resource application related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store).
That increased visibility tends to translate into more traffic to your app’s page in the app store.
Here are ten important steps you'll want to take to improve your ASO in both the Apple App Store and Google Play.
- Use a Descriptive Title
- Use Keywords Wisely
- Describe Your App Well
- Use High-Quality Screenshots
- Add an App Preview Video
- Pick the Right Category
- Focus on Icon Design
- Encourage Positive Reviews
- Use App Store Analytics
- Re-evaluate Regularly
The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your app.
Are you considering how to justify an investment in ASO?
Well, you should know that app store users and app downloads are growing fast!
According to Statista.com, 270 billion apps were anticipated to be downloaded in 2017, this is a substantial increase from an estimated 224.8 billion app downloads back in 2016.
When compared to the decline of social media growth over the past few months, plus the increase in mobile device users globally, ASO may be the tactic you need to prioritize.
If you are new to app store optimization, it is actually likely to be a more familiar approach to your business's online marketing than you may initially think.