What Is App Store Optimization (ASO)?

ASO is the process of optimizing mobile apps to achieve higher rankings in the app store search results. The main goal of ASO is to improve the visibility of an app to attract more downloads and organic users.

App store search results are influenced by two key factors that contribute to the ranking of apps in search results. These factors are keyword relevance and the quality of the app. To optimize your app for keywords, you need to research which keywords are being used by your target audience. You need to include those keywords in your app title, description, and keywords section. Quality is determined by a variety of factors, including reviews, ratings, number of downloads, engagement, and conversion rates.

Mobyink can help you with all aspects of your ASO strategy, from keyword research to creating high-quality app store assets. Contact us today to learn more!