What is Amazon's Shopping Assistant Rufus?
Michael Spencer
A.I. Writer, researcher and curator - full-time Newsletter publication manager.
Amazon announces Rufus, a new generative AI-powered conversational shopping experience
Amazon is being trying to augment its customer experience with a Generative AI shopping assistant that is product and customer success orientated.
Launching February, 2024 in beta to a small subset of customers in Amazon’s mobile app, Rufus will progressively roll out to additional U.S. customers in the coming weeks.
The Amazon blog says that "Rufus is an expert shopping assistant trained on Amazon’s product catalog and information from across the web to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly."
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Rufus is a generative AI-powered expert shopping assistant trained on Amazon’s extensive product catalog, customer reviews, community Q&As, and information from across the web to answer customer questions on a variety of shopping needs and products, provide comparisons, and make recommendations based on conversational context.
Author | Servant Leader | Software Engineering Director | semi-retired
9 个月I will look forward to trying it. I would have been satisfied with their getting their various sorts working properly.
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9 个月The Amazon shopping assistant is a game changer in e-commerce. It shows the direction we will navigate websites and order products on any website.
They called it Rufus? ????