What are the amazing features of WEB 3.0? How does it affect digital marketing?

“web 3.0”, is a new expression a lot of us heard about it lately.

Where the number of internet users exceeded too many than before, there is a new version of the internet has appeared which use different digital information source to boost decentralization protocols. Moreover, there many international companies depend on web search such as Netflix, YouTube, and Amazon, Web 3.0 will reduce dependency on them.

“As of December 31, 2021, there are?over 5.25 billion active internet users?across the world which is approximately equal to 66% of the entire world population. However, there are still over?2.7 billion people with no internet access.”

According to?firstsiteguide

Definition of web 3.0:

First of all, it is called “web 3” or “web 3.0”, but the most famous search engine is “web 3.0”, It is the third generation of the evolution of web technologies.

It will empower decentralized applications, moreover, it will extend the usage of?blockchain-based technologies. For example, it will promote artificial intelligence to innovate intelligent applications. To know the wonderful usage of web 3.0, we will compare it with other old versions of the internet:

Web 1.0: Read-Only (1990-2004):

In Geneva,?Tim Berners-Lee?(a computer scientist) invented 1989, the development of the internet protocols that the WWW used.

It aimed to create decentralized protocols that allow information-sharing from one place to another all over the world. It is called “web 1.0”, then it developed to be many websites owned by companies without any interaction with the customers so it is called “read-only”. There is a weak chance of?B2B lead generation.

Web 2.0: Read-Write (2004-now):

It is the follow-up internet version, which seeks to improve all functions. This version started to be used in 2004, to give the opportunity of?social media platforms. Now there is a fast interaction between companies and users to read the content on the website and then could share it with other users too. Now there are many people who could access the internet whatever the way they use to be online.

So the companies try to improve their rank on the search engine and improve their website traffic. However, the customers still don’t own their content at least has a benefit from its monetization.

“Asia is the highest number of internet users in the world, over 2.8 billion.?Europe?takes second place with less than half of this number, boasting just?under 700 million?internet users.”

According to?firstsiteguide

Web3.0: Read-Write-Own:

It fixed what users missed in web 2.0 and web1.0, here the user will read information and contents of the website, write comments, share it on different social media platforms, and participate in the governance and operation of the protocols themselves. Now the customers become participants and shareholders, not just ordinary users of the products.

Why is Web 3.0 important?

1- Support decentralized applications:

It deleted the ownership of centralized entities and redistribute it between builders and users.

2- Financial Inclusion and native payment:

It is a fast way to transfer money online instead of the normal payment process.

3- Promote ownership:

It ensures the ownership of the digital assets in an unprecedented method.

4- Unify the identity:

With the current social media platform, you have to login in with a new password and username for each one. But Web 3.0 solved this problem, you will have a single login for platforms by using an?Ethereum address?and?ENS profile. This will control digital identity.

“Almost 4.2 billion people use some social media platform, and 99% of social media users are using their smartphones to access it.”

According to?firstsiteguide

What is the impact of web 3.0 on digital marketing?

The new version of the internet will help marketers so much to strengthen their connection with their customers and build trust with them by giving them more control and ownership of their data.

In addition, providing blockchain technology can increase the level of data transparency, prevent fraud cases, and at the same time will eliminate the need for centralized data collection ways.

1- Metaverse shapes the way of advertising:

With this big revelation in technology, web 3.0 will exceed the world around us. Metaverse will change the traditional advertising to start more engaging with the customers for brand awareness.

2- More secure for the collected data:

With the web 3.0 version, data will be more secure and decentralized. Customer segmentation?will changed because the way of collecting data and storing it will changed too with respecting consumer privacy.

3- Improve user experience:

Web 3.0 will support marketers to improve their?digital marketing strategy?for engaging new customers.

Conclusion:

A few years ago (since 1990), the original web has been innovated, and?the world wide web?started to work to promote centralization and make it easy for more than billions of people to get access to the internet, this made a revolution in the robust infrastructure and support the spreading of digital marketing.

In addition, it helped many centralized organizations to grow their business.

Now, web 3.0 support decentralization, it empowers individuals rather than corporations. Its impact on digital marketing is wonderful.

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