What is AIDA model

How to do Online Marketing: Why the AIDA model is one of the preferred strategies for top marketing professionals.

Elias St. Elmo Lewis, American sales pioneer is mainly credited for developing the AIDA model. The ‘AIDA’ is an acronym used in marketing and advertising, stands for Awareness, Interest, Desire, and Action.

The buying process of a product or service is not one single action but involves various cognitive stages, an individual goes through before making a decision. A buyer goes ‘to and fro’ at each stage to support one’s own final decision.

With online and digital marketing, advertising has become more and more competitive and sophisticated but the basic philosophy behind advertising remains the same. The consumer has become increasingly discriminating, but to convince people to take any action, one has to grab their attention, create their interest in the product or service, and then persuade them to take the action such as buying the mentioned product or service.

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