WHAT IS AGILE?
Jeff Gothelf
Teaching executives to simplify prioritization and decision-making by putting the customer first.
Late last month?someone on twitter called me ?an “anti-agile bigot” who “doesn’t understand” agile. The comment was triggered by?this blog post ?where I pointed out, as an aside to the main point of the article, that the broad-scale adoption of Agile made it more difficult for UX designers to do good work. As a UX designer who was actively working during this time period I can personally attest to the challenges we faced.
As my twitter friend and others like him called me names and insulted my work, it got me thinking about what set them off. What was it about noting a factual challenge to good Agile implementation that instantly delegitimized my credibility?
And then it dawned on me. It wasn’t the challenges to Agile implementation that warranted my deplatforming. It was the perceived assault I’d made on Agile as an idea. I was attacking The Church, or in this case,?The Agile manifesto . Except, I wasn’t.?
MANIFESTOS VS METHODS VS REALITY
The Agile manifesto has been transcribed into many different methods. Each of those methods has met with various levels of adoption, success, adaptation and critique. The methods attempt to hold the values of the manifesto in mind as best they can. When the harsh realities of domain, industry, politics, egos, agendas, new disciplines, technologies, pace of work and an infinite number of other variables are smashed up against these methods they bend. Some break. Some evolve and get better.?
The methods that survive are the most agile. They take in feedback from their users and adapt the technique to accommodate for new needs. The values are retained as best they can but practices evolve to reflect modern ways of working, consuming and delivering value.?
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This is Agile.?
CRITIQUE IS KEY TO PROGRESS
Companies hire Agile for a variety of reasons. Some of them align with the manifesto. Some don’t. Coaches, trainers, consultants, CTO’s, engineering/product/design leads understand that process differently. Some see it as a way to ensure high code quality. Others see it as a way to increase production. Yet others see it as a way to be more customer-centered (shocker!).
Each of these points of view will shape how agile ways of working are implemented in each organization. They’ll shape who will adopt it easily and who will struggle. And they’ll shape how well the adoption will work. When these implementations struggle, critique should be welcome.?
Just because it’s codified in a manifesto or guide or book doesn’t mean everyone understands it the same way, applies it the same way or uses it for the same purposes.?
You can laud the approach and still be critical of the implementation of that approach. Because, in the end, we value responding to change over following a plan.
Mission Critical Technology Leader
2 年YES!!! It's insane to me that people continue to weapon-ize agile because of the lens they see it through. Thank you for this!
Somehow, the most common Agile metrics - throughput, flow efficiency, etc. - and an obsession for keeping the Agile machine running at full steam 100% of the time reward teams for violating the Agile principles.
Design-Driven Innovation Leadership | UX UI Strategy | Human-Centered Service Design | Coach & Mentor | Entrepreneur & Intrapreneur | Professor
2 年Thanks Jeff ... simple, but complex in the field. Simple, but complex : "agile" depends on the team & the championship where you play (the organization where you work/design). "Agile" alone is ... only a Manifesto, is only https://music.youtube.com/watch?v=9fNrJMkTWEE&feature=share
self proclaimed disruptor of all things complacency
2 年Great read. The problem you describe is the agile factory. A cult that protects itself. Great analogy of the church.
Always building
2 年This. 100 times this. Just because the execution/implementation didn't work out, doesn't mean it wasn't a great idea, it probably means you need more practice and a different approach. Isn't that life? I'm learning to build guitars and guess what, my first ones are terrible, but guitars aren't a bad idea, I just need to build the skills and put in the time.