What Agency Edge Research Can Tell You About Your Clients

"The first step to adequately serving your clients during an economic downturn is understanding who they are and how they will handle uncertainty. Do you know which categories your clients fit in?"

In this piece I recently contributed to Business 2 Community I discuss how your clients might respond to the coronavirus pandemic and how to tailor your work to reflect an understanding of their perspectives and needs and three key ways to connect with each type of client.