WHAT A.G. FRONZONI TAUGHT US

WHAT A.G. FRONZONI TAUGHT US

I was very excited to be sent a link to a new book about the work of AG Fronzoni – What A.G. Fronzoni taught us. The book is currently on  Kickstarter and has a great early bird offer, which includes a limited edition screenprint. There is not a lot of information in my design books about Fronzoni, although a very dedicated tumblr blog features some of his great work. agfronzoni.com

AG Fronzoni was born in 1923 in Pistoia, Italy. He was a designer of many disciplines; he produced work in architecture, industrial design and graphic design. I had previously seen a few samples of his work in the Pubblicità in Italia design books from my collection. From the work I have seen, he primarily worked in black and white and produced minimalistic work with a strong typographic focus. This minimal but strong design is also translated into his furniture design which can be seen here. The Museum of Modern Art also features an array of his work ranging from 1964 – 2001

Typography – the field where I constantly practice my profession – is one of the most significant code to prove that signs are able to convey contents themselves, as long as they are as essential as possible. According to Michelangelo sculpting is subtracting, typography is a discipline that shows the same attitude. The more is taken away, carved from the sign, the more the sign conveys. I entrust a decisive task to the empty space, that has not to be intended as lack of information, but as moment of significance.
AG Fronzoni, 2001

The new book will be 100 pages with a silk screen printed cover and be bound by saddle stitch.
I recommended purchasing the book whilst you are able to order it on Kickstarter.