What Is Affiliate Marketing and Why Is It Becoming Popular?

Your business requires loyal customers to thrive, but also an influx of new ones to help scale sales! 

How can you do it? The answer is affiliate marketing! This marketing model is taking off right now and is a proven way to increase sales and brand reach. According to a study, 81% of brands and 84% of publishers leverage the power of affiliate marketing. 

With affiliate marketing, you are paying your affiliates commissions for promoting your products and driving traffic to your website. 

The affiliate programs of Shopify, Amazon, and eBay are some of the most successful today. 

The affiliate marketing industry is booming because: 

1. It’s cost-effective because you only pay commissions per click or per lead

2. It helps you increase brand awareness and grow your client base

3. It boosts your reputation and increase brand SEO through backlinks to your site

4. It can scale your sales

5. It’s efficient and timesaving because your affiliates help with your marketing efforts

Have you utilised affiliate marketing strategy? What affiliate marketing strategies will you employ in 2020?