What to add-up in your quality score by making landing pages more impressive
As per my last post about Winning the game of Landing Pages in the Google Adwords I would like to share some tips to make landing page impressive for lead generation for software company or any online business.
- By Use of top keywords
Just like I mentioned before the use of top keywords is very important. Simply think of Google Adwords as a giant online matchmaker which matches the keywords in your Landing page to your Google Adwords Campaigns. It also work psychologically over your costumers, the more cohesive the Landing page is to the Google Adwords Campaign, the more they trust you and more is the rate of costumer conversion.
- By Keeping up the originality and newness.
Copy pasting the content of your other landing page will rip off the freshness of your latest campaign and can also be a reason of non-deliberate ignorance of your costumers. Also, this will reduce your quality score of your latest Landing Page as the Google Adwords reads your destination Landing Page.
- By Designing and writing a clearer CTA
Some research suggests a clearer and well designed CTA (Call-to-action) can increase conversions by 161%. In the making of the CTA buttons you should be creative as well as comprehensible to the costumer. The colourful, action deriving, short words, which are understandable by customers. Some of the best examples of the CTA’s are “Buy”, “act now” or “ Click to Participate” etc. They are efficient enough despite of being short and simple.
- By keeping Landing Page Campaign Oriented
The best way is to get your visitor’s attention onto the action that you desire from them. Multiple things will create a tiff in your own deals. It will only contradict the deals in the mind of the customers and none of the action could be forced out of them. Thus, make a seamless get through making visitors confident of why they should take the deal.
- By maintaining the Authenticity
Keep an upfront with your customers about who you are? What you do? What is your offer? Adwords favour the pages which trustworthy outlooks. Adding address, phone numbers, map location and a tagline with your business name and logo are the best ways to win your customers and of the Google.
- By Creating a Landing Page that is readable to Google.
Not exactly like us humans but Google has its languages, whilst building a Landing Page you should make sure that Google would be able to relate with your HTML, URL paths and other SEO approaches.
Some tips of creating a ‘Google Readable’ landing page are:
1. Matching your content to the title
2. Using top keywords in Landing Page URL
3. A/B testing your CTA, list of benefits, USP, Images, display URL etc, which will help you attain the cumulative optimized gains.
4. And finally measuring the results and working on them.
I hope you all like my post kindly do share and implement for better results and also I am coming up with several tips and tricks for lead generation stay tuned and if you have any question IM me on Linkedin or mail me [email protected]