What is ABR Streaming and How does ABR Work?, What is CTV or Connected TV?, Latest OTT News and more
Company Spotlight
In our Company Spotlight series, we highlight innovative companies that are driving transformation within the streaming industry.
YuppTV
YuppTV has been a technology leader, delivering innovative solutions for OTT platforms, FAST channels, Cloud Playout, streaming, and a variety of entertainment technologies. YuppTV is trusted by top telcos, broadband providers, and broadcasters worldwide, and continues to drive the evolution of media delivery with its cutting-edge offerings tailored to modern industry demands.
Since its inception, YuppTV has introduced three groundbreaking products under its brand:
For more details, check out: https://www.yvs.video/
Latest OTT News
Prime Video Launches CN Rewind, Offering Cartoon Network Classics as an Add-On Subscription - Prime Video has launched CN Rewind, a new digital channel from Warner Bros. Discovery, as an add-on subscription to its subscribers for over 25+ OTT services.
Sky Expands UK Offerings with Max Streaming Bundles - Sky and Warner Bros. Discovery (WBD) have unveiled an expanded long-term agreement, strengthening their partnership to provide WBD content to Sky and NOW customers across the UK and Ireland.
Comcast and Warner Bros. Discovery Resolve Legal Dispute Over Harry Potter Series Partnership - Sky and Warner Bros. Discovery have announced the voluntary dismissal of a lawsuit filed last month involving the upcoming HBO Harry Potter series along with their legal representatives.
Canal+ Pulls Pay-TV Channels from DTT - Canal+ has revealed plans to discontinue broadcasting its four pay-TV channels, including Canal+, Canal+ Cinéma, Canal+ Sport, and Planète+ from France’s Digital Terrestrial Television (DTT) platform.
Apple TV+ Now Available on Prime Video UK - Apple TV+ is now accessible through Prime Video in the UK as an add-on subscription, priced at ￡8.99 per month. Prime members who opt for this subscription can enjoy a wide range of Apple TV+ content, including popular series like Slow Horses, Ted Lasso, Severance, Bad Sisters, Silo, and The Morning Show.
Disney+ Expands Library with Hulu and ESPN Content Integration - Starting Wednesday, Disney+ is introducing significant updates for Disney Bundle subscribers, with a dedicated ESPN tile set to appear on the platform. Additionally, a selection of Hulu and ESPN content will be made available to all Disney+ subscribers, regardless of whether they are part of a bundled package.
I-League Matches to Air on Sony Sports as AIFF Signs Deal with Shrachi Sports for Commercial Rights - For the 2024-25 season, The All India Football Federation (AIFF) has entered into a commercial rights agreement with Shrachi Sports Endeavour Private Limited for its key tournaments, including the I-League and Indian Women’s League (IWL).
Walmart Finalizes $2.3 Billion Purchase of Vizio - Walmart has finalized its $2.3 billion all-cash acquisition of Vizio, a television manufacturing company following the completion of the mandatory waiting period under federal regulations.
TelevisaUnivision Announces Major Workforce Reduction Amid Restructuring - TelevisaUnivision, facing industry-wide challenges such as cord-cutting and fluctuations in the advertising market, has announced a restructuring effort that includes laying off several hundred employees.
Doordarshan to Broadcast Hockey India League 2024-25 as Official Partner - Doordarshan (DD), India’s national broadcaster, has joined hands with the Hockey India League (HIL) to transform IndiaKaGame hockey into a nationwide celebration and bring hockey players into the spotlight in every household. The much-anticipated Hockey India League is scheduled to kick off on December 28, 2024.
RunnTV Announces Strategic Investment from eMedia, South Africa - RunnTV, owned by Runn Media Labs announces a partnership with eMedia Investments, a large media group and a broadcaster, by viewership, in South Africa. As part of this partnership, eMedia has also made a strategic investment in RunnTV.
Streambox Media Unveils ‘Dor’: India’s First Subscription-Based TV Service - Streambox Media, a startup operating for two and a half years, has introduced Dor, a subscription-driven smart TV service. The offering integrates high-quality hardware with access to content from various OTT platforms.
Latest From Streaming Tech Providers
ABC Commercial Partners With Amagi to Launch Suite of FAST Channels Showcasing Iconic Australian Content - Amagi announced that ABC Commercial has partnered with Amagi to launch a suite of free ad-supported streaming TV (FAST) channels.
OSNtv introduces first-of-its-kind advanced Connected TV advertising in MENA region powered by Synamedia Iris, transforming linear broadcast advertising - Synamedia, and OSN Group have announced the launch of an advanced Connected TV (CTV) advertising proposition, powered by Synamedia Iris, setting a new standard for targeted advertising across linear broadcast channels. This pioneering solution enables advertisers to leverage OSNtv’s premium platform, delivering unparalleled value to brands and audiences alike.
For more OTT news and updates, please go to OTTVerse.com
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What’s ABR Streaming and How Does ABR Work?
Adaptive Bitrate (ABR) streaming adjusts video and audio quality based on fluctuating network conditions, ensuring smooth playback on unmanaged networks like the internet. By encoding videos at multiple bitrates and resolutions, ABR caters to varying bandwidths, devices, and screen sizes, unlike cable TV, which offers consistent quality over managed networks.
The process begins with creating a bitrate ladder, where the source video is encoded into multiple renditions, such as 1080p at 5.0 Mbps or 480p at 2.0 Mbps, depending on the expected bandwidth of the target audience. These renditions are then packaged into small chunks or segments, which are served to users via a streaming protocol like DASH or HLS. The video player uses a manifest file to request specific chunks based on real-time bandwidth estimation. For instance, if bandwidth drops suddenly, the player switches to a lower bitrate chunk to maintain uninterrupted playback.
This approach delivers the best possible quality for each user’s network conditions. Advanced algorithms like BOLA further optimize bitrate switching and bandwidth estimation, ensuring efficient and seamless video streaming.
Krishna Rao Vijayanagar, founder of OTTVerse, shares detailed insights on ABR and how it works: https://ottverse.com/what-is-abr-video-streaming/
What is CTV or Connected TV?
Connected TV (CTV) refers to televisions connected to the internet, enabling viewers to access online content through streaming and video-on-demand (VOD) services. Unlike traditional linear TV, which requires cable or satellite subscriptions, CTV provides more convenience and flexibility, offering personalized and interactive viewing experiences. It is closely linked to over-the-top (OTT) media, where services like Netflix, Hulu, and Disney+ deliver content directly over the internet.
CTV plays a vital role in the modern streaming ecosystem for viewers, advertisers, and content creators. Viewers benefit from diverse, on-demand content and interactive features like recommendations and social media integration. Advertisers gain access to a large audience of cord-cutters and can leverage CTV’s data-driven environment for targeted, measurable, and engaging campaigns. Content creators and distributors can experiment with innovative formats and deliver high-quality content via the internet, expanding their reach to diverse audiences.
Despite its advantages, CTV presents challenges such as market fragmentation, privacy concerns, and quality issues stemming from internet connectivity. Consumers may face difficulty navigating multiple devices and subscriptions, while publishers must adapt to complex monetization models and discoverability hurdles.
Krishna Rao Vijayanagar, founder of OTTVerse, shares CTV use cases, and their advantages and disadvantages to consumers, content providers, and advertisers: https://ottverse.com/what-is-connected-tv-ctv/
Highlights from the OTTVerse Summit 2024
Presenting a few interesting tidbits from the OTTVerse Summit 2024.
Dilip Chandra, SVP-Product, Analytics & New Initiatives, aha shares unique challenges faced by regional OTT platforms from the impact of piracy on revenue to the limited scalability of regional languages.
To watch the full video, click here
Chhaya Sharma, Senior Director of Engineering, ShareChat, shares insights on how ShareChat delivers a seamless video experience in a data-conscious market. Key metrics like video start time, buffering rate, and VMAF score guide their streaming optimizations.
To watch the full video, click here
The End
That brings us to the end, and we’ll return with more information next week.
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