What the 8K OTT Tests at the Olympics Signal to Broadcasters
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What the 8K OTT Tests at the Olympics Signal to Broadcasters
The Olympic Games have been a testbed for 8K broadcasting since London in 2012, with a new project to showcase ultra resolution from Paris.
What’s new is that these tests, organized by Olympic Broadcasting Services and Intel, aim to show how live 8K signals can be compressed using Versatile Video Coding (VVC) / H.266 and sent with minimal latency over the internet to screens on the other side of the world (or the US).? ?
“Our goal at the Olympic Games Paris 2024 is a step closer toward making 8K mainstream, and to deliver live 8K streaming using advanced h.266/VVC encoding technologies that reach the highest quality at the lowest bitrate possible around the globe,” explains Intel’s 8K lead Ravindra Velhal.
The demonstration of an end-to-end 8K VVC livestreaming experience “provides a pathway for the future of low-latency, broadcast-grade 8K livestreaming over the internet.” ?
AI at the 2024 Paris Games: Transforming the Olympics Broadcast
The 2024 Paris Olympics is ushering in an AI-powered revolution in broadcasting and fan engagement. With the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) leading the charge, advanced AI technologies are set to redefine how audiences experience the Games.
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AI at the 2024 Paris Games: Delivering a New Olympics Experience for Fans
The 2024 Paris Olympics aren’t just a showcase of athletic excellence but also a testament to technological innovation. With AI at the forefront, the International Olympic Committee (IOC) and its partners are transforming how fans experience the Games. Let's look at how how AI is enhancing fan interactions, improving accessibility and creating immersive experiences both on-site and online. ?
Rethink and Redefine the Sports Broadcast (Hints: Real-Time Data and Personalization)
The sports broadcasting industry is poised to surpass $60 billion this year, a significant increase from $56 billion in 2023 and $54 billion in 2022. With so much at stake, broadcasters are innovating to attract new viewers and engage more closely with existing fans.
A new study from IBM, “Global Sports Attitudes and Behaviors,” offers insights from more than 18,000 sports fans across 10 countries, exploring how they engage with sports content, including live coverage and highlights, and their future preferences.
The IBM study, conducted by Morning Consult, reveals a growing generational shift and acceptance of technology-driven experiences that will impact the future of sports consumption. It provides a clear roadmap for broadcasters to enhance fan engagement and satisfaction through the strategic use of technology.
How an SA 5G Network Is Connecting the Paris Olympics Broadcasts
“Private” 5G is gaining traction as a way to bolster sports broadcasts, and the mobile technology will play a bigger role in sports broadcasting than it ever has at the 2024 Summer Olympics.
French mobile carrier Orange, charged with providing the telecom infrastructure and services for the Paris Olympics, has built a private 5G network along a 6 km stretch of the Seine to convey smartphone boat footage to the TV production center.