What is 360-Degree Content Based Marketing?

Few days ago I was searching for a shirt on an e-commerce platform. A couple of designs grabbed my attention and I added those to my cart for a later final selection purchase. Now the strange thing is those shirts are everywhere - showing up in my social media, email, between Candy Crush levels, and in the middle of YouTube videos.?

I believe many of you have experienced this, but have you ever wondered why businesses do this? Why are they trying to reach you everywhere??

You may think this is desperation but in business this is a methodical approach to remain present in your mind all the time, aka 360-degree content based marketing.?

Why 360-Degree Content Based Marketing Is Important?

In today's fractured media landscape where consumers engage across devices, platforms and moments, brands face tremendous difficulty breaking through the noise to connect genuinely.?

This amplifies the need for immersive 360-degree marketing campaigns centered on valuable content tailored to awareness stages and preferred mediums.?

We can understand the importance of 360-degree content marketing in the following pointers:?

• Provides a competitive edge - 360-degree marketing helps brands cut through the noise and differentiate themselves by offering well-rounded, immersive experiences that engage audiences on deeper levels.
• Drives higher conversion rates - Content tailor-made for various platforms, devices and moments along the customer journey helps guide people seamlessly towards conversions.
• Improves brand visibility & awareness - Distributing content across a variety of channels and formats maximizes discoverability and interactions, multiplying touchpoints.

This is known as an omnichannel approach and plays a very important role building a consistent relationship with the target audience.?

A detailed understanding of 360-degree content based marketing is presented here: https://ikana.io/blogs/360-content-based-marketing/