What 2024 Fashion & Beauty Searches Tell Brands About 2025?

Hello Readers,

When consumers desire a product, they first search for it. Despite being more selective this year, buyers were certainly still spending.

The products and brands that caught their attention in 2024 offer valuable clues for what brands should take notes for 2025.

From accessible luxury and selfcare-first beauty reigned supreme in the search bar, redefining how brands connect with their audiences.

So, let’s dive into the must-know insights to help brands stay ahead of the curve.

Affordable Luxury: Style Within Reach

Instead of soaring luxury prices, consumers are finding ways to embrace sophistication without breaking the bank. Searches for mid-tier luxury items like Coach ’s Quilted Tabby Bag and statement accessories like ballet flats and kitten heels have surged.

What’s driving this trend?

Today people are more mindful about their spending. They seek quality over quantity, favoring timeless staples with versatility and value. Luxury isn’t just about exclusivity anymore; it’s about personal expression that aligns with practicality.

What does this mean for brands?

This shift toward “affordable luxury” is an open invitation for brands to innovate. By offering high-quality products at accessible prices, businesses can attract value-conscious consumers without diluting their premium appeal.

Selfcare & Skincare Consumption At Its Peak

Next, self-care has taken center stage, with the highest searches for skincare, sleep solutions, and anti-aging care. They’re prioritizing self-care routines that go beyond beauty to address their overall well-being. Whether it’s soothing facial oils or calming sleep sprays, the beauty aisle is now a wellness haven.

What’s Old Is New Again!

Nostalgia has become the new trendsetter. It continues influencing fashion and beauty, with trends like stick foundations making a major comeback.?

First introduced in the 1940s, these compact, fuss-free foundations are beloved for their portability and skin-friendly formulas.

Why do we go back to nostalgia?

In uncertain times, people crave familiarity. Nostalgic products evoke comfort and bring a touch of retro charm into our modern routines. But nostalgia doesn’t mean outdated—brands are reinventing classics with contemporary twists, ensuring they meet today’s standards.

Pro Tip: Dive into your archives. Reimagine your iconic products with contemporary packaging and improved formulations. Consumers love a good throwback, especially when it has a fresh, innovative edge.        

“See Now, Buy Now” Marketing

Attention spans are shorter, and the hunger for fresh content is insatiable. rhode skin Pop-up marketing is a genius branding example of this.

Social media ensures that any style moment is instantly global. What we see on social media today influences tomorrow.

How brands can benefit?

Speed matters. To capitalize on this instant trend cycle, brands must streamline their production processes. From "see now, buy now" marketing collections to influencer collaborations, the quicker the turnaround, the better.

Small Luxuries, Big Impact

In 2024, consumers are gravitating towards bag charms, necklace pendants, and other “mini luxuries” that offer a taste of indulgence without the hefty price tag.

Why it works?

These small but meaningful purchases allow consumers to engage with luxury brands while staying within their budget. Plus, they’re perfect for personalization—another trend gaining momentum.

How to leverage this?

Brands should focus on offering customizable products. From monogrammed charms to build-your-own bracelet kits, personalization is a surefire way to win hearts.

How Brands Can Stay Ahead?

2024 is all about adaptability. Whether going for selfcare, tapping into nostalgia, or meeting the demand for accessible luxury, brands have ample opportunities to connect with today’s selective consumers. Here are a few actionable tips:

• Innovate within trends: Don’t just follow trends—interpret them in a way that aligns with your brand identity.
• Prioritize quality: Whether it’s an old money handbag or a nourishing face serum, consumers are drawn to products that last.
• Go digital: Digital tools like skin shade testing products or virtual styling sessions can enhance customer engagement.
• Act quickly: From red carpet inspirations to TikTok trends, staying relevant means keeping pace with fast-changing consumer interests.

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