What 2020 Means To Your Next Year
Loyd Ford
"Ideas are the new technology." We solve problems, create opportunity, help grow higher ratings + help our clients grow revenue. Affordable Growth Partner: [email protected].
There's a lot going on and we can never see the future. If we could, what would you have done to protect yourself ahead of the pandemic as 2020 began? Chances are pretty good if you work inside a local radio station your team is very focused on 'bringing revenue back' to pre-pandemic levels. You're figuring your way into that uncertain future.
The next twelve-months are powerfully important to your fundamental business. Last week I published a column at RadioInk.com about the value of strategic planning for local radio clusters. I did that because I am in the business of encouraging the radio I love: Local Radio. I believe in the power of local radio today.
A Moment About Our Why
There are a lot of reasons that led me to open Rainmaker Pathway Consulting Works, but I knew I wanted encouragement to be an essential part of what I offer clients consistently and even non-clients often. We can all use encouragement and local radio can also benefit from having an outside advisor that brings ideas to both programming and sales.
Share In Our Free
You can go to our website anytime 24/7. We don't lock anything on RainmakerPathway.com. That's because we know radio pros will find content that can really help their sales team, their programming team, market managers, morning shows, promotions directors and more, but we also believe in the 'theory of abundance.' We know once you start seeing the way we think, our total focus on helping local radio and our 'encouraging factor,' some of you will be curious about the benefits of being a client. We want that opportunity to show you how much we can bring to help you advance and make your life easier.
We Continue To Earn Our Place On Your Team
A lot of consultants focus on 'getting clients.' At RPC, we consider our regular work with local radio clients 'regular auditions.' In other words, we work very hard to become an essential part of the team that makes our clients money. We build relationships and those relationships are built on a foundation that confirms for our regular clients that we KEEP WORKING HARD to make impactful and positive differences in their business.
What About The Next 12 Months?
But let's get back to the next twelve-months. What you do now will determine what your fall and especially what your 2022 will look like. I'm speaking about your revenue. That's why I brought up the Radio Ink article. We plan for the success we want, right? And strong local brands develop more revenue. That's what we do at Rainmaker Pathway Consulting Works. Our name literally means "Pathway to money." That's because we're not like the consultants of the 20th Century.
Of course, we want to be on your radar for 2022 as you make your budget for next year. When you look at your budget, we don't want you to put money in your budget for RPC. We want to communicate now about what we do that creates substantial strategic help, structural improvement and a variety of new opportunities to move your local radio brand or brands forward ahead of competitors while supporting growth in revenue.
Vote For A More Successful 2022
Our team is focused on making it clear to local broadcasters that we are a vote for getting things moving in a positive direction you can feel almost immediately.
领英推荐
Our services to local radio include:
Once you have a radio station, you can get anything you want. Come see how we help local radio. Reach out for us anytime. 864.448.4169 or [email protected] for a free and 100% confidential consultation about your local issues.
Press The Help Button
If your radio brand or cluster should be performing better, you’re ready for a free and confidential consultation with Loyd Ford now @ RPC 864.448.4169.
Loyd Ford consults radio stations, coaches personalities, and provides critical and strategic programming to radio that gives local broadcasters more ratings and revenue with RPC where they are known for their Music Lab? and Morning Show Fame Development? Coaching. Reach him anytime. 864.448.4169 or [email protected]. Join his group “The Encouragers” on the Clubhouse app anytime and experience “The Radio Rally” or “Innovation In Audio” 7 pm ET/4 pm Pacific Mondays and Wednesday only on Clubhouse. Soon to also be a podcast from Rainmaker Pathway.
Grab Free Networking, Advice, Learning On Clubhouse
Rainmaker Pathway Consulting Works has joined the new drop-in audio social media app for iPhone AND Android called Clubhouse (in your app store).
We hope YOU will join Heather Froglear from K-FROG Riverside-San Bernardino, Loyd Ford from Rainmaker Pathway Consulting Works and Jesse Tack from B-105 Cincinnati for “The Radio Rally with The Encouragers." Come get some back up, encouragement, positive momentum for your week in radio! - Mondays @ 7 p.m. Eastern 4 p.m. Pacific - Don't just join us. ?Tell a friend in radio!?
Is it time to INNOVATE? Join us for our Wednesday 7 p.m. ET/4 p.m. Pacific live event on Clubhouse "Innovation In Audio" inside "The Encouragers" with our co-host Skip Dillard from WBLS and Hot 97 in New York City and two guests: ?One from inside the radio industry and one expert who handles innovation.? Take charge of your career and your future and do it with Rainmaker Pathway Consulting Works. We are encouragers for YOU and YOUR career!