WFA invites Kantar Media to address the increasing role of cross-media audience measurement in guiding advertising strategies

WFA invites Kantar Media to address the increasing role of cross-media audience measurement in guiding advertising strategies

This week, the world’s top marketers and industry thought leaders’ descent in Istanbul, Turkey for the Global Marketer Week. Organised by the World Federation of Advertisers (WFA) in partnership with the Turkish Advertisers Association (RVD) Kantar Media has been asked to contribute to the event.

We are supportive of advertisers’ momentum to be more engaged and involved than ever before in audience measurement. Therefore, we are delighted to have been invited to participate in the Media Forum session on April 26th at 9:30AM (TRT); during which Andrew Bradford, our Global Product Lead for Campaign Audience Validation has been invited to speak. During this closed forum he will contribute to a session looking at the progress towards cross-media campaign measurement realisation in markets globally.?We’re privileged to have been asked to participate, joining data partners such as Meta and Google.

We have been working closely with the WFA, leveraging core components of our products to the UK Origin Project. With learnings from across the world, Andrew Bradford will share the work we’re doing to ensure more advertisers can optimise campaigns across all screens and evaluate the de-duplicated reach and effectiveness of their advertising.?

The WFA Global Marketer Week will also include peer-to-peer forums for Chief Marketing Officers, Media, Sourcing, Insight and Policy professionals, as well as a Better Marketing session which will look at how marketing can contribute to addressing some of the most pressing challenges facing the industry, society and the planet. Find out more details here or follow #WFA to learn more about the main conference sessions as they happen this week.?