We’ve helped 1000+ brands scale using influencer marketing. But there’s one type of brand that performs better than EVERYONE else, consistently.

We’ve helped 1000+ brands scale using influencer marketing.

But there’s one type of brand that performs better than EVERYONE else, consistently.

Read this to see if this sounds like you:

We use “influencer seeding” to get your product into the hands of influencers without having to spend hundreds (or thousands) to buy a post from them.

If we do everything right, they end up posting without us even asking them to.

The average numbers:

500 DMs sent to influencers

100 opt in to receive product

30 influencers post (2-3x on average)

We end up with 60-90 unique assets

The numbers for this specific type of brand:

500 DMs sent to influencers

250 opt in to receive product

100-150 influencers post

We end up with 200-500+ assets

Wanna guess what type of brand this is?

We see this insane performance happening with health-conscious and/or environmentally-conscious DTC brands.

Influencers want to show off that they’re using a brand that is helping the world become a better place.

Here are a few real-life examples:

Love Bird

Like all other brands that crush with influencers, they have a great story + mission.

They’ve created a healthy alternative for cereal that uses natural ingredients and sweeteners.

Moms would LOVE to show off that their kids are enjoying this.

Their numbers:

500 DMs

279 opted in to receive product

118 influencers posted

259 total assets

With $15 COGS, the cost of 259 assets that were organically posted that are also able to be repurposed into Facebook ads as well came at the cost of $16.15 per post/asset.

Purdy & Figg

This is a brand that gives millennials the option of natural/organic cleaning products.

Environmentally-conscious influencers love to post and share products that give alternatives to chemical-based products.

Their numbers:

500 DMs

255 opted in to receive product

167 influencers posted

658 total posts/assets

With $15 COGS, the cost of 658 assets that were organically posted that are also able to be repurposed into Facebook ads as well came at the cost of $5.81 per post/asset.

While most brands are paying for posts from influencers, spending between $300-1000 on a single post, brands like this are getting assets from influencers for less than $20.

AND, the content they post doesn’t feel like an ad.

It’s the formula for a winning creative.

If you have a brand that sounds like the above, we can all but guarantee that you’ll outperform organically with influencers, and on paid when you run those creatives.

If you have any questions on how this works, I’d love to help you out.

DM me and I’ll share all my secrets.