We've got strategy tips, organic media tips, and a webinar to fill your marketing boots this week!
Organic monthly round-up ?
This February, we're introducing our new?organic round-up, where each month we’ll highlight the latest changes in the organic industry.
Our report looks at what Google thinks about the rise of AI and answer the burning question organic marketers may have - will AI be a threat to traditional search? We also take a look at the future of Google’s guidelines exploring ways you can boost your rankings and finally, our social media consultant explores the boom of LinkedIn, who hit a record number of users this year ??
We also cover how brands are investing more budget in organic social and look at all the latest from the world of SEO.?
Life after Google's Universal Analytics
Our next virtual event is with our friends at?Leadoo?all around life after UA and what you need to know about GA4. Our Director of Growth & Innovation,?Ben Wood, will join their CEO,?Fredrik R?nnlund, to share advice and expertise about what changes you can expect and how to adjust your marketing and business strategy accordingly.
They'll be covering:
??? What the changes are and why they're happening
?? What the core differences are between UA and GA4
?? What other website analytics tools there are
???What else you could be measuring, what you can do with the data - and what should you be doing with it
If you're not sure about any of the above, then do your future self a favour and?join us.
领英推荐
Trendspotting: February 2023
Despite ongoing business challenges and difficulties in the economic environment, marketers are continuing to do what they do best - being imaginative whilst keeping clients at the centre of their work.
Staying on top of the latest trends is key to thriving and finding new opportunities. To help you accomplish this, our?Strategy team?has put together the?latest marketing trends?to ensure you keep on doing what you do best.
The report covers:
?? How to invest in a recession and the short term impact of brand ads
?? How TikTok is defying the advertising slowdown
?? The era of vertical video is already upon us - how do you embrace it?
?? How 2022’s search data can help you prepare for another year in marketing
?? Channel updates?
The Digital Summit is coming! ??
We're announcing the first wave of speakers next week - and boy are they good ??
The full list is coming next week, but we can share a little cheeky insight with our newsletter subscribers (as long as you don't tell anyone ??). We've confirmed speakers from Channel 4, Morrisons and Google to name just a few, and while there are a handful of?early bird tickets?to nab (and literally 3 super early bird left), we're expecting these half price tickets to sell out once the line-up is announced... don't say we didn't warn you!