We’ve got a solution that could generate an extra $295k every month for the folks over at Blueland while keeping their ad spend the same.

We’ve got a solution that could generate an extra $295k every month for the folks over at Blueland while keeping their ad spend the same.

Here’s the playbook for free:

(This’ll work for any ecom store)

There’s something massive missing from Blueland’s library.

Taking a quick look, they’re currently running 10 new creatives this month, but only 2 of them feature organic, UGC-style content.

Let me explain why this is a problem.

Every single one of our highest performers is running hundreds, if not thousands of UGC assets.

This makes it seem like there’s a community of creators & people who genuinely care about the brand, and aren’t just shoving it down their audience’s throats.

Leading to…

High sales and unfathomably low CPAs. That’s what we’re all about.

Here’s how we’d apply this to Blueland:

Choose influencers based on 2 factors.

a) Your core demographic

b) Content creation ability

For Blueland, this would mean Instagram/TikTok creators and influencers who pride themselves on being environmentally conscious.

With a product like Blueland’s, influencers are more than happy to post for free

Creators are proud to post products that are natural, organic, and health & environmentally conscious

Think to yourself, do I sell a product influencers would be proud to post?

Keep reading

We reach out to 500 of those Influencers using the script in the next tweet.

100 will reply positively and receive the product.

30 will end up posting, 2-3 times on average.

After reformatting, that ends up being a minimum of 150-200 assets.

“Hey {name}, I’m part of the Blueland team and just wanted to let you know that we all love your content!

We were wondering if we’d be able to send you some product, completely free, with no strings attached.

If so, send your address and we’ll get it to you ASAP!”

The best product to send would be a best seller with low COGS.

In Blueland’s case, this would be perfect.

Add in a handwritten note, something to spice the creator’s experience up a bit. Golden.

Since the brand fits their values as a person, they’ll be more than happy to create/post honest content that makes them feel good about themselves.

After Kynship fees and COGS, you’re only paying about $50 per creative/post.

A steal vs paying per post.

Now, we’ve got 150 high-quality creatives that we can test.

You never know which ones are winners, so we try them ALL.

No need to pick and choose.

The next steps…

We create 15 Dynamic Creative Testing campaigns and load 10 assets into each for a total of 150.

Each DCT will have a cost cap set 15-30% below your target CPA.

Assets only receive allocated spend if they’re winning.

Then, once we know what’s working…

We start printing money.

This isn’t just talking.

We can ACTUALLY do this.

How do I know?

Here are some results from a similar brand.

With Purdy & Figg, another environmental and health conscious cleaning product brand, we sent

500 DMs

255 opted in to receive product

167 Influencers posted

658 total posts/assets

$15 COGS means we got 658 assets for $5.81 each.

The results of turning this Influencer content into paid media?

Net CPA down by 50%

Increased New Customer Revenue by 772%

Allowed us to profitable scale ad spend by 586%

Using the exact same formula as above.

Enjoy the rest of the week.