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Attracting & retaining employees - what does that have to do with marketing?
To answer your question right away:?a lot! ??
Employer branding is nothing new – HR and marketing departments have the common mission to attract and retain employees. However, this doesn't just work by company X sharing via LinkedIn how great it is to work at company X.?It's all about the employees themselves.
Employer branding lives from employees?– or, to be more precise, from so-called corporate influencers who have made it their business to share their employer's content via social media on their own accounts. ?? And not by force, but of their own free will and conviction. ??
To introduce you to the world of employer branding, we have collected?our most important learnings, insights and tips?for you:
Keep it short and sweet.
Instagram & TikTok did it first – and YouTube is following their example! ??
Short form videos are more popular than ever?and it's hard to imagine life without them! The more exciting it is to discover the possibilities of the different channels - today those of?YouTube Shorts.
Find out which content is particularly popular on YouTube & how Google supports you in generating reach! ??
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Employer branding goes LinkedIn.
In our first article we already gave you lots of interesting input on how to master employer branding. But getting started with each social media channel can be quite of a challenge.??
This is why?we want to show you, how you can attract future employees?or colleagues via LinkedIn! ??
P.S. if you click the link, you will see cute dog pictures!
YouTube, Meta & LinkedIn – find out who else is waiting for you!
On June 14th it's that time again! Our annual?facelift Summit?is going into the next round and also this year you can look forward to exciting sessions of the biggest social networks - and not only that! ??
Are you interested in how facelift picks up on current market trends in the product or how to really get started in the social media analytics game? Then listen to the sessions with our facelift CPO Arne Kittler and Alexander Peiniger, CEO of quintly by facelift. And as a highlight we welcome our customer Sarah Sunderbrink, Teamlead Social Media at zooplus with a great impulse speech.
True to our motto "Unlocking your Social Media Success", we want to inspire you to optimize your social media marketing with new impulses. ????
Register for our free event?if you don't want to miss all the exciting insights!