We’ve Found The One Thing Marketers Agree On!

10 out of 10 digital marketers agree—content-led marketing budgets are expected to rise over the next 12 months.

Telling a brand’s story through digital media and paid social channels is the preferred way of getting a message in front of the right audience, according to 82 percent of respondents to a survey from World Media Group.

READ MORE: Survey: Content-Led Marketing Investments Projected To Increase This Year

If this email has you contemplating setting aside a little extra cash for content marketing, then oh boy did you get lucky by opening it! We’ve got…

5 Tips For Your Content Marketing Budget

1?? Be aware of the value content marketing can bring to your company. For example, content marketing costs 62 percent less than outbound marketing, it increases leads by 3x!

2?? Invest in content marketing workshops, courses, and subscriptions to industry journals.

3?? 70 percent of what B2B content marketers create is never even published! What a waste of money—do a content audit to determine your needs before producing anything.?

4?? Find out what some of your competitors have spent on their content marketing. It could be as high as 40 percent of their budget.

5?? Remember to add in promotional costs like automated email services into the cost of content production.?

Ladies and Gentlemen: the Metaverse

Did you know that JP Morgan has a monthly active user base of about 300,000 people and 18,000 daily users in the metaverse?

They’re a BANK—the most boring place on earth apart from the DMV. If they can break out in the metaverse, so can you! You just need a little help knowing how to dip a toe in.?

In this article from Search Engine Journal, Metaverse Marketing Myths, Musts & Mantras #WAGMI, the success of real, forward-thinking Web3 brands are analyzed and some of the myths surrounding the metaverse are revealed.

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