We've Always Won By Cheating!
We’ve Always Won by Cheating, (well, kindof)
Clients often hesitate to engage unless they foresee significant positive outcomes in their financial operations. This belief hinges on one critical factor – your ability to articulate persuasive outcomes that resonate with them. The only way to know what will resonate with your clients is to ask.
Anywhere we’ve worked, we’ve eventually set sales records that still holds true today…but we cheated – we knew what was likely to win before we started the sales process.
?
We have an intense research process to gain such results:
·???????? We onboard to understand the client’s niche
·???????? We work with the client to develop a list of their past, best clients
·???????? We work with the client to develop a list of revealing questions
·???????? We utilize telephone and Zoom calls to gently survey best past clients
·???????? We conclude with a report outlining best-customer opinions
·???????? We analyze the results, present several issues to correct and/or pursue
领英推荐
·???????? We open a blank marketing template and begin to fill it with survey data
·???????? We create shot lists, video storyboarding and likely media choices
·???????? We present findings – then, we work to get a list of competitors to study
·???????? We research to reveal competitions' strengths/weakness/threats
·???????? We study 5 top competitors: summarizing into a report into marketing plan
·???????? We create a secondary shot list, stealing great ideas from competition: but then produce better video/ better social posts/ better imagery
·???????? We edit video/stills/stories/interviews into the media plan
·???????? We create Social Media posts targeting clients,guided by info-best clients
·???????? We succeed/elevate sales: count on a rise in sales 15% over 15 months
·???????? We submit our results in Report Form each month
?
When this process has been employed we can guarantee the success of your marketing work – it will increase sales, will reduce stray advertising costs – and will put and keep your company in a “Awareness Position” to your target clients.? Guaranteed.? If you’d like to see this process in detail, let’s have a Zoom Meeting.