Western Chances 2021 Annual Report.

Western Chances is a not for profit organisation based in the West of Melbourne. We have produced their annual report for the last 8 years with the 2021 issue being completed solely in a digital format. The report is used to promote the N.F.P. beyond their financial figures and is received via email by current and potential sponsors and supporters.

Design and Development

The corporate typeface and colour palette are used throughout the report to reinforce the Western Chances branding. The front cover?uses an image of the iconic Westgate bridge, with the blue night sky contrasting against the bright orange logo. The scholarship recipients’ photographs and stories are?prominently featured, whilst duotone images of western suburbs’ landmarks break-up the content and provide an ease of navigation throughout the report. Corporate colours were chosen for the financials to emphasise the impact Western Chances has within the community.

Typography

DIN is the typeface used throughout all Western Chances collateral. It’s a modern and highly legible font with many weights that can create interest in all digital and print media. We used a medium weight, with?an outline?for headings to create a point of difference. As DIN is slightly condensed, the font works well for body copy and financials, where line length is most important.

Photography

Art directed by Cooke Creative and photographed by Igor Sapina, the photography puts the purpose of the organisation at the forefront; showcasing the scholarship recipients as well as their experiences and achievements with the support of Western Chances.

To start a conversation about your annual report, branding, website or creative project call Richard at Cooke Creative on 03 9534 5070 www.cookecreative.com.au