Wesbank go holographic with their Car of the Year event

We are no stranger to Car of the Year, having had other products that we launched, up for the coveted title. We had even assist the Hyundai i30 with their Car of the Year presentation for the year that they took the title. Here is that video presentation that we did for them:

But this particular year was extra special, because we actually got to work at the actual event, by installing a large holographic screen behind a live orchestra that were in the room, to play the actual reveal of the car that won, which we created, along with the orchestral composition for the orchestra to play during the video itself.

It was such a big secret, that our animator had to do a couple different clips so that no one in our office knew who the winner was going to be. So on the night, we got to witness it for the first time when the winner was announced.

The fantastic news was that one of the winners was the actual vehicle which we had assisted in launching a year earlier, none other than the VW Polo. Take a look at that project here:

These are the clips of the actual holographic reveal and the eventual winners of the event that we had created:

We also did an animation for the event itself shown here below:

I grabbed a quick clip of the reveal at the event and here it is: