We're talking about copywriting of course!
First and foremost, copywriting is the art of persuasion through words. Why should your audience trust you? How do you keep them captivated? Our team of experts in copywriting share their secrets below!
The first words are the hardest, we know.
Before starting to write, it is important to define the objective of the text to be written.
As a Copywriter, the goal should be to create an emotional connection with the members of your audience so they are more inclined to do whatever you’re trying to get them to do; feel, think or respond to your brand, for instance.
Here’s a quick example:
5 characteristics of quality content
1. A bold approach?
Embrace the unexpected, surprise, shock! Entice your readers with catchy headlines/taglines that make them want to read what follows.
2. A clever connection
Emotional or otherwise; it’s all about associating your brand or product with a certain experience which your audience can relate to.
3. A lot of listening?
Stop assuming people need this or that, make sure they do! People talk, an awful lot; take the time to listen to what they have to say, it can be a gold mine ??
4. A human perspective
Avoid using overly complicated jargon, talk to your readers in words they will understand! Remember, you want your audience to feel, think or respond to your brand.
5. A straight-forward approach?
Excuse my French, but cut the crap ?? Don’t beat around the bush with lengthy sentences or vague/empty statements, say what you need to say already!
10 deadly mistakes Copywriters make
1. Plagiarism, or passing someone else’s work as your own.
2. Sourcing and using online pictures?which may be protected by Copyright laws.
3. Neglecting the importance of proofreading your work prior to publishing.
4. Using the wrong tone-of-voice.
5. Writing lengthy content.?
6. Coming up with empty, useless headlines.
7. Forgetting to include one or more call(s) to action.
8. Submitting visually appalling content.?
9. Failing to plan properly, resulting in poor-quality copywriting work.?
10. Overlooking SEO optimisation.
Need to find the magic words for your next campaign, magazine or report?
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