We’re Seeing 5 Common Problems Across Nonprofit Websites: Let’s Look at the Analytics
Constructive Thinking
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We’re Seeing 5 Common Problems Across Nonprofit Websites: Let’s Look at the Analytics
As a Digital Strategist, every day I look at nonprofit website data on GA4 and Google Search Console, and every day, I observe similar problems across nonprofit websites.
The nonprofits I?work with ?are diverse, varying in size, scope, and issue area. Still, they share some interesting website trends. For the most part, the recurring themes I see the most represent similar?problems?in reporting and engaging. Problems that I want to share with you so you can assess whether or not these website trends are affecting your organization, too.?
No matter how much we optimize, strategize, and maintain our websites, nonprofit analytics will always present opportunities to improve. I focus on these opportunities every time I’m reviewing the analytics on a website for the first time. I have to confess: It’s a bit exciting when I see the same trends occur in different nonprofit website data sets. What can I say, I like patterns! But I also get excited because I’ve encountered these issues enough times to know exactly how to diagnose them and resolve them.?
As a Digital Strategist, these are the top five most common website problems I see across nonprofit websites:
Let’s explore those metrics and what they what might mean for your organization.
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