We're a proud Goldilocks Company
Claire Martinsen [formerly Price]
Owner Breckland Orchard...award winning soft drinks (aka Posh Pop)
There are lots of ways to describe your business, but for me Breckland Orchard is a Goldilocks company ….not too big, not too small….we are just right. The perfect size [with scope to grow of course!]
We are small enough to be hands on, accountable. Small enough to know all our customers, respond personally, to know the business inside out and treat others like we would like to be treated. Large enough to get some economies of scale and to be able to supply all over the UK. Large enough to be competitively priced against our [much much] bigger competitors.
I think when businesses get too big they turn into super-tankers – very inflexible and remote. When you are teeny-tiny it can be difficult to navigate a path. Big companies can mean additional layers of decision making which don’t always make sense and can make them difficult to work with. I make a point of seeking out suppliers who are family owned....as dealing with bigger companies can make me tear my hair out at times[!].
I think our core mission of making great tasting drinks which aren’t available in the supermarkets has kept us grounded since I started the business 11 years ago. We’ve kept true to our values and I love it when someone calls wanting to know if they can speak to someone in ‘accounts payable’ or ‘the currency department’. It’s way more personal than that! A real person at the end of the phone everytime who will know exactly how to help you.
So that's what we are! .... a small business…..we are agile and with passion for what we do. A GOLDILOCKS BUSINESS…..and I am super-proud to be at the helm!
Cheers!
Licence Revoked: Retired.
4 年Good to see you are still going from strength o strength!
Food and Film! Co-founder of Maurizio Dining & Co - Italian restaurant and Negroni Lounge Bar in Cambridge. Plus leading Digital Content Teams specialising in global video/podcast production and marketing.
4 年Really enjoyed reading this and love your products!
Entrepreneur and co-founder at For the Love of the North | Celebrating the work of North East Creatives | North East of England | #loveofthenorth
4 年Love the idea of a Goldilocks business.
Head of Business Development and Strategy - Tech & Media
4 年You are a very intuitive business lady and a lovely person - great as usual !
This is the message lots of small businesses need to get across and even more important now and in the (new) future Good for you !!