We're pivoting ??

We've listened, learned and pivoted.

In our short journey, we've learned that community matters to athletes. We have also learned that many are looking to maximize their influence as a college athlete. This has led to significant interest in NIL.

The problem with NIL for most college athletes is the perception that only the biggest athletes, for the biggest sports at the biggest schools are making money. For everyone else, it may seem like a lot of effort for a small return.

To level the playing field and further grow the brands of already successful NIL athletes, we are focused on showcasing and amplifying athlete brands while also offering creative merchandise deals that are truly geared toward maximizing their sales.

College athletes hold incredible influence online and especially around campus during their careers. Our goal is to help athletes use that influence to maximize their earning power.

To that end, our focus is now on: Roster Pages, Merchandise and our App.

We have recently launched LACES Roster Pages, a personalized webpage for individual athletes. Think of it as a digital showcase, where fans, future sponsors, and even prospective employers can dive deep into what makes each athlete unique. From bios, galleries and social contacts to their latest accomplishments and deals, it's all there in one beautifully designed spot.

Shortly we will introduce the LACES Merchandise program to take advantage of the influx of traffic to the athlete's Roster Page. It will be a collaboration with the athlete to create unique merchandise meant to drive meaningful sales, no matter what sport or what school. It's a fresh take and we are super excited about the potential. All of the athlete's merch will sit on their Roster Page.

Lastly, the LACES App will still be a place for all college athletes to network, learn and support one another. Moving forward it will now be more focused on supporting athletes in building their brands, sharing merchandise designs and sales strategies.

We are incredibly excited for this next chapter of LACES. Stay tuned for updates as we roll out these exciting new features!

#LACES #CollegeAthletes #NIL #AthleteBrand #StudentAthlete #SportsTech #NCAA