We're on the move..

Hello friend,

It's been a while since i've wrote a newsletter, i have been super busy my end, and to be honest i've fell out of love with linkedin, and have shifted over to X.

There's been some huge developments in sales psychology that im super excited to share with you all, along with lessons that i've learnt along the way, in my quest to master writing and online marketing- the currency of attention.

So let me start with, giving you some value, by posing a question..

Why do people with everything still want more?

On my journey to the promise land i've discovered a few bits along the way:

1. You need to build an audience.
2. Your marketing needs to address what their fears and desires of their prospects are.
3. Short form content is designed to grab the readers attention.
4. Understand the psychology behind attention and why people engage with content.
5. All the best marketers build a email list off platforms.
6. Newsletters is the value adder, and the place where revenue is made, like clockwork.

I want you to wake up each morning with prospect after prospect all messaging you, wanting your lead magnets, wanting to work with you and you never having to worry about where the next lead is going to come from, or facing the reality of not earning an income.

So to be transparent with you this is my plan:

Create:

content that grabs attention > educate > increase newsletter subscribers.

My new newsletter will be sent weekly, and it will cover all aspects of sales psychology, closing, prospecting, questions, body language, exercises, tips and more.

It's completely free but you'll need to join here...Subscribe

Now let me share the psychology behind "Why people care" and give you their attention.

These are broken down into 3 points:

• Emotional Triggers (people engage with content that makes them feel: curiosity, surprise, belonging, urgency or aspiration)
• The Hero's journey (we love a rags to riches story, of the hero who beat the odds, shared in bite sized narratives)
• Write for skimmers (i've started to collect my favorite sentences and headlines that grab my attention, the key is in the title, create your own swipe file that you can take inspiration from)

As i crossed the uncertain sea the horizon set before me was the future, and it looked like this.

Where selling was no longer focused on addressing the 'needs' of prospects.

But together our approach is on helping prospects become better versions of themselves through your product or service.

We will tie in their future identity with your service, our focus will be on removing pressure from the conversation, addressing any uncertainty in their tone, as a caring family member would.

As we approach the dance as a guide, with them showing us what their future looks like- so we can map out the perfect route.

You don't sell a product. You sell transformation, one decision at a time.

The art of sales: Don't sell. Just show them who they'll become if they say yes.

A future of zero sales pitching.

Some of you might find this crazy...

How are you suppose to sell without pitching!

Simple.

We ask questions that get prospects to think.

Sales boils down to 2 emotions:

1. Fear of losing (clients, money, status, power, image, stability etc)
2. Desire for gain (money, clients, growth, power, influence, luxury etc)

A thought is born, a feeling is felt- a guide is needed.

Have you ever taken a cold shower?

Picture this:

It's early on a winter morning, one like this morning, it's still dark outside, there's snow left over on the ground, preserved in the cold of the morning. You enter your shower and the first thing that hits you it the piercing cold water, you feel it in your bones- it jolts your nervous system causing you to gasp. You natural instincts is to seek warmth, unless your a little crazy like me and take pleasure in the battle.

This is the very purpose of your sales 'pitch'.

To show them what the future could look like together, and what it feels like without you.

If you've not yet then click on the link, it's free- I've got so much to share....Subscribe

If you hate sales, if you find sales uncomfortable, if you find sales frustrating, if you're tired of getting ghosted and missing out on revenue that you should be making them join my newsletter as my purpose in life is to help you all make more sales, and to teach you how to better communicate with prospects.

The reason why people want to think about it, and never come back to you is due to your sales process applying pressure and them wanting to avoid being sold to. It's call "Sales Resistance" and the future of your business will be dependent on your ability to keep it at bay.

If you're on X then come drop by, you'll find me on this link.

I'm giving away a free guide for you, it's called "Unlocking Business Brilliance- with ChatGPT," it's 9 pages long and contains prompts and how you can use it in various aspects of your business.

All's you need to do is DM me "Unlocking" and join my email list here > Subscribe

I'll see you on the other side..... Here ??

Until next time friend,

Lee