We're making more possible for our brokers with our business team changes

We've announced changes to our business development team to enhance support to mortgage intermediaries.

Keen to maintain our exceptional customer service standards in a period of record-breaking mortgage growth, we have allocated additional business development manager support across several key regions, including the North of England, North Wales, North West England and the Welsh Borders. ?

Below is a summary of the changes to the intermediaries support team.

Welcome to the team!

For the Midlands region, Calum Strong has been appointed as incoming Business Development Manager, with more regional appointments expected in the first half of 2025.

In case you missed it...

Oasis tickets and overnight stay giveaway.

We're giving away 2 tickets to one of our registered brokers see Oasis live on the 5th July at Principality Stadium with an overnight stay in Cardiff at The Angel Hotel. ??

This competition is only open to our registered brokers.

To enter, follow Principality Intermediaries and:

1. Fill out your details, here.

2.Register with MSO (if not already registered), here.

Competition closes 12pm 28th Feb 2025.

TCs Apply.

We've extended our family criteria

We're making more possible for new home buyers by extending our family deposit criteria!

By changing our definition of family in relation to providing gifted deposits and equity, we have extended it to include all family members and step family.?

Read more, here.

Please vote for us in the L&G Mortgage Club awards!

Why should you vote for us?

Best Medium Sized Lender

• Making more possible for our brokers, with 86% of brokers being extremely satisfied with our service.*
• Quick speed to offer, with an average turnaround of 7 days across 2024.
• Reintroduced direct access to underwriters.
• Enhanced lending for FTBs of up to 5.5x LTI.
• Foreign National Proposition at 95% LTV.
• Supported over 8,000 FTBs take their first step onto the property ladder in 2024.

Best Lender for New Build

• Supporting New Build House purchased with up to 95% LTV and 90% LTV for flats.
• Updated our gifted deposits and equity criteria to any member of the family.
• Introduced our Shared Ownership proposition in Wales and England for the first time ever.
• Upto a 16 month Offer on the same rate.
• Accept all builders incentives with no % limit.

Vote now.

HPI Wales Q4 2024

The uplift in sales in Q4 saw the number of transactions at the highest level for three years, following quarter-onquarter growth signalling strong consumer appetite, and a housing market in Wales that is poised to turn a corner.

Read our full report, here.

Holiday Let Masterclass

Join us for our upcoming Holiday Let masterclass webinar. Find out more about our holiday let proposition from Business Development Manager, Chris Jeacott .

Alongside Chris, we will have guest speakers including:

• Stella Field , Tax Director at Bishop Fleming Chartered Accountants , who will highlight the tax benefits associated with Holiday Lets.
• Joby Mussell , Chief Commercial Officer at?Travel Chapter, who will provide an insight into the role of the Holiday Let Agent, and their importance in the provision of Holiday Let estimates.

Register, here.

Closing remarks

Feedback from our latest bi-annual consultation with over 400 brokers** indicates that our commitment to excellent service is working. Respondents reported that flexibility and tailored solutions, as well as lending criteria and limits, are seen as our main selling points.

We also won the what MORTGAGE Award for Best Building Society for Customer Service for the 7th year running in 2024 and we've retained our top position for broker satisfaction in Smart Money People ’s Building Society League Table***.

Direct broker feedback remains positive with 93% of brokers extremely satisfied with our service in Q4, 2024.

In 2025, we’re focussed on continuing to provide a stand-out service to our mortgage brokers. We know that speed of service and access to decision makers will help make that happen which is why we’ve committed to providing more support.

Speak Soon,

Helen.

Sources:

*BROKER FEEDBACK SURVEY

**IFF Research (October 2024)

*** Smart Money People’s Mortgage Lender Benchmark (Thirteenth Edition: H2 2024).