We’re the house with the big candy bars—talking about inflation, ABM & more!

We’re the house with the big candy bars—talking about inflation, ABM & more!

October is wrapping up which means pumpkin spice lattes are in full swing, just like your marketing strategy should be. In today’s newsletter, we bring you invaluable tips on providing value at a good cost, and how account based marketing can elevate your lead turnover success rate. Read to the end for some fall recipes!

Your leads shouldn’t haunt you - use ABM!?

Account based marketing (ABM) is a great way to hyper-focus your marketing efforts. With ABM, you can target accounts from your database that are most worth your time and will yield the highest ROI. You can weed out your less valuable companies and put all your time and resources into the folks that really matter. This is all about optimizing your sales strategy.?

Here are some benefits of ABM:

  • Keeps marketing and sales aligned?
  • Easily measure your ROI
  • Streamline the sales process

It’s the whole idea of “aim small, miss small.” The more focused you are, the more likely you are to win that account. To see how eMa has successfully used ABM with our clients, check out one of our case studies here.?

Don’t let inflation spook you

Even amidst this time of great inflation, you are still able to provide and receive amazing services at a great cost. All it requires is a little more research and looking past big names. We know that for our own company, we offer competitive prices with more experience than what many other marketing companies offer.?

If you are a business owner, know where your competitive advantage lies, and what capabilities/resources you have that make you better than your competition. Know your value and know how to communicate it. If you offer an inimitable service, people will pay the price.?

Check out our pricing page to see how we have designed and priced our services in order to give our clients the best value to suit their needs.

Upcoming webinar: The One Salesforce Dashboard Every Admin Needs

Join us next week, November 3rd at 10 a.m. PST for a webinar led by our Salesforce Expert, Stacy O'Leary . This is a great dashboard that every Admin can create and run, and will help orgs in every industry, of every size, save money. Easy to set up, using all out-of-the-box reports, and customizable to meet the needs of every admin.

You will learn:

  • How to gather the right information for your dashboard
  • Which reporting categories to incorporate into your dashboard
  • Specific dashboard components your organization might be most interested in
  • Top tips to elevate your dashboard

Register here to create this dashboard!

The next event to catch us at

re:Invent, Nov 28 - Dec 2: AWS re:Invent is the most transformative event in tech. For 10 years, the global cloud community has come together at re:Invent to meet, get inspired, and rethink what's possible. Join us again this year in Las Vegas for our biggest, most comprehensive, and most vibrant event in cloud computing.

Are you attending re:Invent? We’d love to meet up! Contact us to book a meeting today.

Enjoy some treats! Here are some recipes we’ve been loving

Pumpkin Snickerdoodles

If you’re obsessed with pumpkin, you’ll love these cookies!

Brown Butter Oatmeal Chocolate Chip Cookies

For all you chocolate lovers, this is for you!

Pumpkin Patch Margarita

The perfect autumnal drink! A pumpkin patch in a drink.

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