We're About to Enter a Whole New Era in SEO. Are You Ready?

SEO – the art of making sure your brand is optimized for search engines – is one of the most powerful tools in the digital marketing book.

But, for many, it’s still a mystifying phrase, one whose meaning can be nebulous or confusing. And even for experts in the industry, it’s a field that is always growing, changing, and updating, year after year. The tools, tricks, and best practices for SEO in 2016 could not be more distant from the art of SEO as recently as 2010.

In the field of digital marketing, one or two years can be an eternity. So what do the next five years hold for the art and science of SEO? Short answer: A new era of changes and possibilities, mostly separate from browser-based search engines.

You didn’t read that wrong: The future is here, and it’s time to think outside the search bar.

With our thanks to this great blog post at HubSpot, here are three major search trends that are set to totally revolutionize how we think of SEO in the years ahead:

1.) The Rise of Mobile App Culture

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