We’re Breaking Down What It Takes to Get Your Academy Right—Want In?

We’ve heard you loud and clear—you want real, practical tips on how to make your Academy even better (not just theories that sound great, yet are impossible to practice). We're doling out a series that breaks down the best in Academy set-up—tips you can actually use to boost engagement, conversions, and (yes) revenue.

Introducing ?? Anatomy of an Academy: Lessons from 5 Stand-Out Academies webinar. On November 14, 2024, we’ll dive into real-life Academies, breaking down what works, what could be better, and how you can apply these insights to your own Academy.

Behind the 5 Real-Time Academy Walk-Throughs

We’re not keeping things theoretical here. You’ll get to see real examples of top-performing Academies, complete with a breakdown of what they’re doing right and where there’s room for improvement.

Grab a set and hear from me, Sonia Moaiery , & Evan Hall . We can't wait for you to learn (and teach us) a few things about:

• Personalizing Learning Paths: How to tailor content to different customer segments, making sure every learner gets the right content at the right time. Personalized experiences keep learners engaged longer and moving through the courses faster.
• Navigation Techniques that Boost Engagement: We’ll show you how smart, user-friendly navigation can dramatically increase course completion rates and overall UX.
• Effective CTA Placement: It’s not enough to have great content—your Academy needs to drive action. We’ll break down where and how to place calls-to-action that actually convert learners into renewing customers.
• Promoting Your Academy for Maximum Impact: Creating a great Academy is step one. Making sure your customers know about it and are excited to use it is step two. We’ll cover some simple, effective strategies to promote your Academy to both new and existing users.
• Course Strategies to Keep Learners Coming Back: You don’t just want customers to take one course and leave. We’ll give you tips on how to structure your courses and content to keep learners coming back for more.

A Mix of Technical and Creative Opinions

We’ve got an amazing lineup of experts (I'll be hosting, but giving the mic to the true pros), including Evan Hall , who has built killer education programs at Karbon and Xero , and our own Sonia Moaiery , Director of Product Marketing. Together, we’ll blend the technical know-how with the creative insights that make Academies not just functional, but engaging and scalable.

Hope you'll join us—of course I'll be bringing a little SaaS and a lot of content strategy tips to keep things lively. But wait...you could add even more content to the mix if you submit your own Academy—talk about a drumroll!

Want to Submit Your Academy for Feedback?

Want your Academy reviewed live? Submit your Academy and a brief blurb about what you'd like advice on, and we might feature you during the session. We'll be giving out real-time feedback from our panel of experts. Make sure you sign up and submit your Academy info—can't wait to see what you've built.

?? Content Catch-Up

Now, let's get to our latest content—a few blogs, webinars, and insights we built just for you.

?? New Blog: The Secret Lead Gen Engine (Spoiler: It's Your Academy) You might think of your Academy as a tool for onboarding and product education, but have you considered its potential as a lead-gen machine? Our latest blog breaks down how aligning education with marketing can bring in a powerful new stream of leads. (Trust me, your marketing team will thank you).

“When your Academy’s content becomes part of your marketing strategy, you’re creating a whole new stream of high-quality leads that go straight into your sales pipeline.”– Nicole Penland, Head of Demand Gen

We get into how companies like FloQast are integrating their Academy content into webinars, email nurture sequences, and follow-ups to drive conversions. They're experts at this, so you won't want to miss out.

More of our latest content:

• Guide: Product Education: The Unsung Hero Driving Higher Manufacturing Sales
• Webinar: Success Spotlight: Clever's Journey to Boosting NPS, Reducing Support Tickets, and Driving Revenue
• Blog: Why Accessibility Should Be the Foundation of Your Customer and Partner Education?

?? Cheers for Peers

This week’s shoutout goes to Blair Mishleau from Clever! Blair and his team didn’t just boost their NPS by 20%—they turned their customer education program into a revenue-generating machine, cutting support tickets by 10% in the process. Blair’s approach? Proactive, practical customer education that drives results. Catch all the details in our on-demand webinar or read the blog breakdown for real-time tactics you can apply today.

And another huge shoutout to Joe Ryan from Customer Ed Weekly! He’s always bringing great tips, but this week, he’s asking for support for our Customer Education community in Asheville, NC after Hurricane Helene. If you’ve found value in Joe’s newsletter, consider helping these local organizations:

• WNC Rural Organizing and Resilience (ROAR)
• Appalachian Medical Solidarity
• Marshall Refugees Mutual Aid
• Mutual Aid Disaster Relief

What a month, right? So much great content from our community—stay tuned as we bring more in the fall.

‘Til the next Skillet,

Caroline Van Dyke , Head of Content @ Skilljar?