We're back!??
Hi, hope you had a great summer, now back to normality!
The holidays are behind us, schools are back in session, and we're all settling into the rhythm of routine once again. Hopefully you managed to get some time off over the summer, slow down the pace slightly and grab a little relaxation and reflection time. We're certainly feeling motivated and ready to dive back into driving your success!
We don’t know about you, but we’re seeing activity and leads pick up again after a slow summer. While it’s exciting to see momentum building, now isn’t the time to sit back. This is the perfect opportunity to review your marketing strategy and ensure it’s fuelling the growth you need to meet your year-end goals. We’ll talk a bit more on this later, but first….
Here's a snippet of what we've been up to:
How is your marketing activity performing?
With a quieter summer behind many businesses, it's crucial to ask: Are your marketing strategies delivering the results you need? Have your campaigns and tactics produced the desired leads and conversions? How are your ‘Year To Date’ figures stacking up to your forecasts?
A comprehensive review of your marketing efforts will give you a clearer picture of what’s working and where adjustments are needed. This means looking beyond just your ad spend or social media presence—it’s about evaluating your entire marketing mix.
In our latest?article we discuss the benefits of conducting a marketing strategy reset to help you reinvigorate your marketing strategy to make the most of the opportunities ahead.?Read more...
Insights from others
Marketing approaches delivering top ROI in 2024?
- Campaign
In 2024, traditional marketing approaches like PPC and social media ads are falling short, leaving CMOs and agencies scrambling to deliver results amidst tighter budgets and savvier consumers. With increasing ad-blindness and skepticism, it’s clear that a marketing strategy reset is essential.
Pivoting towards high-ROI tactics such as referral marketing, personalized offers, and SEO-driven content can drive better returns and customer loyalty. If your current strategies aren't delivering, now is the time to rethink your approach.?Read more...
Put Marketing at the Core of Your Growth Strategy
- Harvard Business Review
To drive growth, CEOs must place marketing at the core of their strategy. However, many CEOs and CMOs are misaligned, with CEOs often underestimating marketing's impact. High-growth companies invest heavily in marketing, but it requires collaboration and a unified focus on the customer.
By empowering CMOs as growth leaders and ensuring alignment with overall strategy, companies can outperform their competition. Learn how to realign your marketing strategy for success.?Read more...
Time to reflect
As business leaders, we’re often so focused on the day-to-day operations that stepping back to evaluate the future impact of our strategies can fall down the priority list. However, overlooking this crucial reflection can risk your business's long-term growth.
So whilst we’ve got you for a minute, we encourage you to ask yourself this:
"When was the last time you evaluated whether your marketing efforts are truly driving the growth you envision for your business?" ?
And if your answer is "never" or "over six months ago," it might be time to give your marketing strategy the attention it deserves. If you’d like some support in getting started, we’re always here to help! ??
In need of some inspiration??
We know ourselves that carving out time to reflect, read or even listen to a podcast can be tricky but if you do find yourself in that glorious position, here's the latest?recommendations from the 360 team:
That's all folks
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We hope you've enjoyed taking the time to read our newsletter, well be delivering our next update direct to your inbox in October but if you'd like to catch up in the meantime please just get in touch!
Thanks,
360 Growth Partners
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5 个月Please shout if you want any different from 360 Growth Partners Limited
Welcome back 360 Growth Partners Limited! It's great to see your monthly newsletter back in action. Looking forward to catching up on the latest edition and gaining valuable insights as we head towards year-end goals.