We're all just goldfish wandering around...

I've worked with all kinds of business owners over the past four and a half years in my own business (and you know 10+ years before that.) There are always a few common problems I see as to why their marketing doesn't work, or why they don't market at all.

We think everyone sees everything we do because we live in a world now where everything is posted to social media, so we fall into the trap of thinking "I put it out there so the customers will naturally come."

And if you're not on social media then you're assuming people will know about your brand because your customers spread the word, or you did that TV ad, or put yourself in the newspaper...

Unless you manage to get in front of them at the exact time they need you, chances are they won't act in the moment - it's the constant build-up of brand recognition that leads to action (and yep it takes time.)

The reality is most people are so focused on themselves, that they are absolutely going to move past your post, billboard, or TV ad without too much of another thought.

Then there is the other common problem that half the time we're so stuck in our business and the day-to-day operations and just trying to keep everything running we haven't even thought about our customers, what they like, they don't like, where they hang out, how we could add more value to their experience with us...

Half the time we haven't even thought about how we articulate what we actually do to make ourselves easy to buy... Or we haven't optimised our customer touch points to make it easy for them to buy.

I cannot tell you how often I ask a business owner what they do and they can't really answer me articulately and quickly... This is a real problem when we're all just goldfish walking around...

I mean there are one million other things that we miss often as business owners, 1%ers that literally make or break your marketing efforts...

That's why you can't just say

"We're going to try this"

Try it, and hope it works...

All marketing should be treated like a science experiment.

If you're ready to come work ON your business, not in it for a change... Then talk to me about how we can work together in 2025.

How much longer do you want to be frustrated that you're not growing your business or meeting the goals you want to meet?

I know there is a HUGE education gap right now when it comes to people understanding exactly what marketing is and how it works to grow your business.

It's so much more than social media.

So if you want to have more of a strategy than just posting and praying I look forward to working with you in 2025.

Wanna chat? Then lets! Lock in a time to chat.

Bec

xx