Wellness industry and its evolution with the pandemic
It's an exciting time to be in the health and wellness sector right now.?
I lost (and gained back 8kgs) over 15 kgs during the pandemic all thanks to the natural healing practices(and thanks to the sedentary lifestyle)...jokes apart!
Different parts of the world, are moving out of the lockdown at their own steady pace. Now and in the foreseeable future, we'll have to deal with the effects of it on our brains,?bodies, habits, families, and communities. When people become more aware of their health and wellbeing, they're driving the wellness business into overdrive. Many organisations have stepped forward and startups have mushroomed to?address the rising demand for wellness goods and services that can be used at home in recent months. COVID-19 is reshaping the health and wellness business and altering people's habits.
Let’s re-look at?those developments and see how they have affected people's lives:
The Shifting Landscape of the Wellness Industry??
1. More people have been gravitating towards at-home workouts: Many individuals like the ritual of coming to the gym on a regular basis for their workouts.? Nonetheless, as a result of the epidemic, a large segment of people no longer had this choice (although? temporarily) or do not feel safe exercising in public. It's a good thing that many people including? influencers and celebrities have built a strong culture of at-home exercise. At-home exercises have a long and rich history, which serves as a firm basis for today's customers. As a result, instead of sweating it out with a VHS tape or a recorded session, we're working out with Instagram influencers or yoga teachers on?Zoom or other applications that mix community, technology, and our favourite personal trainers all at? once.?
2. Awareness for building up a robust immune system: It can be denied that the desire for consuming supplements has originated from the objective of? building strong immune systems, and this is one reason why there has been a rise in awareness for?the need of
building strong immune systems. Strong immunity has been the only alternative option? to stay safe against COVID-19 while under lockdown, and this has been the case both before and after the news that a vaccine against the coronavirus will soon be available, as there was no specific therapy? for the virus itself. People have also been turning to an increasing number of home treatments in the? hopes of improving their immune systems. There has also been a worldwide increase in the market?for products that promote immunity.
3. Innovators in the natural goods sector are the ones to watch: In the future, novel product forms will continue to be a developing business, which will further blur? the distinctions in-between food and supplements. Customers are less concerned with the individual? components of a product and more interested in its overall advantages. Within the supplement?industry, 2019 became the first year where non-pill forms were more popular than pills. Consumers? are facing issues like pill fatigue, which is similar to the exhaustion caused by pandemics. This is one?of the reasons why nutrition is finally being returned back to its source in the form of a variety of? foods.
Trends in 2022??
1. Utilisation Of Telemedicine Is at An All-Time High: During the previous decade, there has been a gradual increase in the use of tele-health, but the? pandemic has significantly expedited the expansion of this field. The percentage of people living in the? United States who use tele-health has increased from 11 percent in 2019 to 46 percent this year. It is? anticipated that if the use of telemedicine becomes more widespread, it will be able to absorb as much as $250 billion of the United States' present expenditure on health care.?
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We save time thanks to virtual care, and it also results in the development of innovative new care?models. It has the potential to revolutionise the field of medicine. Telehealth can present some?difficulties, since not all patients have access to the required equipment and not all medical?professionals are qualified to provide the service. In order to make the transition from delivering treatment face-to-face to doing it electronically, the employees working in medical facilities may need?to undergo training.?What's your take on the evolving tele-health consultations?
2. Increasing Numbers of People Interested in Taking Nutritional Supplements: Since the advent of the coronavirus, a significant number of customers have shifted their attention? toward nutritional and dietary supplements. People are increasingly turning their attention to? fundamentals like curcumin, amla, spirulina, and other such substances while medical professionals?and scientists are working to get a deeper understanding of the virus.
As it has been observed, one of? the methods to create strong immunity against the virus is by including nutritional supplements like? vitamin D and calcium, to name a few, in our regular diet. This is one of the best ways to build robust? immunity. As a direct consequence of this, businesses that provide nutritional supplements in? response to consumer demand have seen a recent uptick in sales.?
3. Services for mental health are booming: An important development, and perhaps the one that is most obvious, is the increased focus?on one's mental health. In the year 2020, companies came to the conclusion that burnout among?employees is a significant threat. As a direct result of this discovery, employers swiftly came to the?conclusion that the mental health of employees may be a significant component in a company's?capacity in race for hiring skilled individuals. As a direct consequence of this, the demand for mental?health treatments as part of benefits packages skyrocketed in the year 2021 and is anticipated to keep? on climbing in the years to come.?
We are listening! is an initiative by our team to break the ice for mental health, by making anonymity the core focus: ab bolo dil khol ke!
Conclusion
It can no longer be denied that the pandemic has irrevocably altered our lives. As a result of this, each industry be it F&B, travel, B&F, or any other industry for that matter, is evolving and seeing a dynamic shift in their day to day operations and customer management. With a projected CAGR of 9.5 percent between 2020 and 2025, the corporate wellness market is predicted to grow fast. Brands that focus on health and wellness are already out in front when it comes to capitalising on the shift(or opportunity; blessing in disguise) in public beliefs. The trend towards leading a healthy lifestyle is not likely to go away in the foreseeable future, pertaining to the:
While the pandemic still hangs over our heads like a double-edged sword, most of the world has decided to move out, deterring all the precautions and safety measures. While corporates continue to operate in a hybrid model, employers are striving hard to resume work from office. These efforts not only open doors to a evolved version of corporate wellness, but also adds to an investment that many corporates are yet not confident to make.
At Aanya Wellness , we've evolved a lot in the last 2 years because of the worldwide pandemic, including our offerings and beliefs about?natural healing. To learn more about our corporate wellness offerings, why don't you book a meeting with me, by clicking here!
References:
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