Wellness by fragrance ?

June is Mental Health Awareness Month, a time dedicated to highlight the significance of mental well-being. For beauty enthusiasts, skincare and makeup routines can serve as a form of therapy or wellness-inducing practice, providing moments of self-care and enhancing confidence. Fragrances are playing a big role in this mental health quest by procuring or amplifying emotions through their scent. Recognizing this connection, beauty brands are increasingly capitalizing on the intersection of mental health, wellness and beauty in their products and marketing campaigns. This trend underscores the growing understanding that beauty practices can play a role in supporting mental health and emotional well-being.

Rare Beauty : A leader in beauty x wellness category?

Rare Beauty has emerged as a leader in the beauty and wellness category by seamlessly integrating mental health advocacy into its brand ethos. Founded by Selena Gomez, the brand goes beyond conventional beauty norms by promoting self-acceptance and emotional well-being. Rare Beauty's product lines are designed to enhance natural beauty while providing a relaxing experience, with a focus on inclusivity and diversity. The brand's marketing campaigns emphasize the importance of mental health, featuring messages of self-love and resilience. By dedicating resources to mental health initiatives and fostering a supportive community, Rare Beauty sets itself apart as a pioneer in the beauty industry, championing the belief that true beauty is intertwined with inner well-being.

To amplify their wellness commitment, Rare Beauty launched the Find Comfort line at the beginning of the year. The brand entered the bodycare category with four products : a hydrating body lotion, an aromatherapy pen, a hydrating hand cream and a body & hair mist. More recently, a new exfoliating body gel was also released. All the products were thought of and designed to spend a relaxing time when using them. For instance, the hand cream packaging was designed in a specific shape so you can massage your hands with it. But overall, the inclusion of lavender in their products further underscores their commitment to soothing the senses and enhancing the relaxing benefits of skincare routines.

Wellness through fragrances and emotions

Wellness through fragrances leverages the powerful connection between scents and emotions to promote physical and psychological well-being. Certain beauty brands have adapted their product creations and communication to respond to this consumer's need of feeling emotions and sensations when applying beauty products.?

Orebella, Bella Hadid’s new brand, has fully embraced this movement. The brand recently introduced three Orebella fragrances marking a new era of fragrance, not only made to smell good but also to feel good in your mind and body. These scents are designed to provide not only long-lasting fragrance but also wellness benefits. By using alcohol-free, bi-phase formulas based on essential oils, Orebella ensures that their products enhance moods and well-being, offering a holistic beauty experience that goes beyond mere aesthetics.

Charlotte Tilbury, renowned for her contributions to the beauty industry, has also ventured into the wellness category with its very first launch of a new line of six perfumes designed to match and enhance various emotions. These fragrances embody a magical and mystical essence, aiming to influence and redirect emotions through the power of scents which are formulated to cater to the consumers' growing demand for sensory experiences that contribute to their overall well-being. These fragrances are not merely an accessory but a powerful tool to enhance mood, boost confidence, and provide a sense of emotional balance.

The emotional and wellness power of fragrances?

Fragrances are increasingly recognized not only for their ability to enhance personal grooming but also for their relaxing potential in promoting emotional well-being. As beauty brands like Rare Beauty, Orebella, and Charlotte Tilbury integrate wellness benefits principles into their products, they underscore the intersection of beauty and mental health. This trend reflects a growing understanding that skincare and fragrance routines can contribute significantly to holistic self-care practices, offering moments of relaxation, emotional comfort, and inner balance. By embracing these principles, beauty brands are not just enhancing outer appearance but also nurturing inner well-being, making beauty a meaningful journey towards both physical and emotional health.

Source : TikTok, Cew, L’Officiel France