Wellness Breaks: Why Keeping It Stress-Free Is Good For Business

The wellness tourism sector is booming. According to forecasts from the Global Wellness Institute, the sector is expected to grow by 20.9% annually with a value of $1.1 trillion by 2025. This impressive projection demonstrates just how popular these types of experiences have become. Having just emerged from a global pandemic, it’s perhaps no wonder that many of us place such a high value on our health and wellbeing, spending much more of our cash on experiences that help us achieve healthier lifestyles.?

Many of us travel to escape the stress of a seemingly never ending work cycle and “always on” digital culture. According to recent research from ABTA – The Travel Association, 93% said a holiday improves our wellbeing and mental health. Another two-thirds said they use a holiday as a chance to escape from the stresses of life.

Demand for wellness experiences and stress-free travel has never been greater - how can hoteliers elevate their services to provide this for their customers??

It’s personal

Consumers are increasingly trading privacy for personalisation, according to McKinsey and Company. Consumers want to track their progress when it comes to wellness, including utilising fitness and sleep trackers and mindfulness apps. “Hoteliers can provide a home away from home, where guests can continue their wellness journey, by partnering with these types of lifestyle brands in their properties” suggests Assessor HG. Successful partnerships have seen brands such as Peloton teaming up with hospitality brands to provide guests with state-of-the-art gym equipment in the comfort of their own rooms.?

Get creative??

Most wellness travellers are considered secondary travellers, those whose primary purpose for travel was not the wellness experience itself. It's a real opportunity for hoteliers to get creative, thinking about all aspects of their business to see how wellness can be infused into a guest's stay. “Creating wellness driven connections to the ways guests interact with physical and mental exercise at home creates a harmony for the experience while on site, thus increasing guest satisfaction” says LQA assessor AW.??

Stay local

Wellness experiences are just one thing guests are interested in. Increasingly aware of their impact on the natural environment, taking a more local approach to all items can be incredibly beneficial. With a focus on locally sourced food, “guests can enjoy regional items and new flavours through exciting culinary experiences, while also knowing that food miles have been kept to a minimum”, suggests LQA Assessor TS.

By developing their wellness offering, hoteliers can drive repeat visits, extend the tourist season and build consumer trust. It’s a trend the hospitality sector can’t afford to miss.

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