Wellness amenities: A non-negotiable for property managers

In today’s competitive multifamily housing market, standout wellness amenities have become a must-have for property managers. Tenants are looking for more than a place to call home, with 34% of American renters considering access to on-site fitness spaces a top factor when choosing where to live.

Previously, a multifamily housing gym with some cardio machines, a studio space, pin loaded weights, and some dumbbells would have sufficed, but current trends call for digital solutions that extend beyond the brick and mortar. The digital fitness market is expected to surpass more than $13 billion by 2032 and residents expect your facility to adapt to this shift.

Recent research has revealed that properties with comprehensive wellness amenities can charge up to 15% higher rent. Beyond the financial gains, a well-equipped wellness space enhances satisfaction, strengthens community and positions properties as resident-focused.

Fitness On Demand provides a seamless, cost-effective way for property managers to elevate their amenities and meet evolving resident expectations. Our omnifitness platform transforms any space into a dynamic wellness hub, offering:

• On-demand and live fitness classes accessible in communal spaces or through a white-label mobile app
• Wearable integration, workout tracking, nutrition guidance, mindfulness support and recovery sessions at your facility and beyond
• The ability to activate every screen and consolidate technology, with our customers saving an average of $575 per month
• A higher perceived value to tenants in an increasingly wellness-driven rental market

The future of multifamily housing is wellness-driven and, by offering comprehensive digital fitness experiences, property managers can see a larger return on investment, enjoy improved retention and stand out in a crowded market.?

Ready to transform your property? Download our free Multifamily Housing eBook or message me to explore how Fitness On Demand can elevate your amenities and set your property apart.