- Escaping the "Matrix": The Edinburgh Institute uses this evocative metaphor to describe the feeling of being stuck in ineffective, outdated business and management practices. Their programmes promise to help businesses "break free" from the 'next-best-thing' and gain a real and meaningful competitive advantage. Yours, just yours.
- Achieving Rapid Results: A core benefit to EI members (APP users) is the speed at which businesses can see results – a potential two-year advantage in just a few days of training. And you can use that training... again and again to sustain that edge over time.
- Bespoke Advantage: The Institute stresses that their programmes don't offer generic solutions. Instead, they guide participants to discover their own unique and "unassailable" competitive advantage. Irrefusable even, and irrefutable - undeniable, as it is all evidenced!
- Focus on Personal & Organisational Growth: The programmes aim to develop both individual leadership skills and overall organisational competitiveness. So that's a big double. Investment in you and your organisation's prowess.
Programme Options: The Institute offers a range of programmes:
- Edinburgh Roundtables: Free, online, VIP invitation-only discussions for senior professionals.
- Competitive Advantage Bootcamp: A 2-day intensive programme leading to a Certificate in Competitive Advantage.
- Competitive Advantage AdvantEDGE Programme: A 3-day exclusive, one-on-one programme for a single organisation and its team.
- Target Audience: The programmes are designed for business owners, directors, managers, sales / marketing / commercial and business development people, non-executives, and investors.
- Delivery Method: Programmes are led by experienced business professionals and utilise a blended learning approach.
- Guarantees: The Institute guarantees participants will discover their unique competitive advantage and provides tools to ensure rapid results.
- Future Developments: A smartphone app is in the process of testing and rolling out, providing access to resources and information. "Travel, Learn, Relax" packages combining training with a Scottish vacation are also in development. Grab your APP here: https://app.edinburghinstitute.app (Or scan QR code below - downloads DIRECT to your smartphone)
- Value Proposition: "Yes, for around a month’s executive salary, or the price of a couple of cups of coffee a day over your two-year advantage, you can secure your singular, best, unassailable edge!"
- Results Focus: "We make sure you have the tools to get results. Always."
- Confidence & Certainty: "Instead of the usual, desperate tactics that may not work, be assured that your new edge can be confidently deployed and presented to ANYONE … More certainty for you and your colleagues in an uncertain world!"
- Breaking Free: "If you are one of the many that are fed up with trying just about everything to survive, yet alone thrive, then escape the Matrix and head toward us and the Northern Lights! Break free, stand out, and become truly essential to your market!"
Just register here in LinkedIn, or through the APP after you've downloaded!
