Well, What Can I Say? I'm Sorry!

When I'm wrong, I'm wrong and I have to apologize...

It's the right thing to do. I was recently told that I was being "narrow-minded" and I had to determine whether they were right, or throw the shields up and admit they were right, but not admit it.

Well, I admit it. I was completely narrow-minded and failed to see the error of my ways - until now.

I have had the ability to connect some great brands with my bands' audiences and I have limited my focus on a singular market - high end electronics.  

The thinking was that many of these makers/builders don't have access to the same media outlets as the larger brands so they might appreciate someone that could give them a direct link to a "ready-to-purchase" audience. That is clearly not the case. 

It turns out, I misunderstood the "High-end" market all together. It's an exclusive club for a select audience in a closed community. The objective is to create the coolest electronic "toy-du-jour" and then show them off to other friends in this closed community. If someone likes what they've created, they'll say nice things and possibly offer to buy said creation at an impulsively high price. There is absolutely nothing wrong with that - if you are Van Gogh, Picasso, Klee, Motley, etc. then why would you want to sell your exclusive wares for pennies on the dollar?

Why should you want to share/sell them with an undeserving world? They are best secured in your basement or warehouse until someone walks by and casually notices them, or you decide to release them to the world. that's how it's done in the great movies.

It appears that, much like the end of a lineage, the concept "high-end electronics" will pass on with the departure of the craftsmen that have created such wonderful sculptures for the ears. Largely because the world is so secluded and exclusive that there is no room for entre by new blood, or a platform for developing new generations of consumers/enthusiast. Upon doing a little research, there are THOUSANDS of brands out there that compete with the high-end market and their is not much of a sonic difference between what they are offering versus what many (most) high end brands are offering. In addition, there are thousands more non-electronics brands that would love an opportunity to market to our audiences.

So all this to say while many high-end makers are standing 30-deep at the bus stop, waiting for a ride that only runs 3 times a year (Las Vegas, Munich and Hong Kong), hoping for a lift to fortune and fame in "distributorville", the other brands are whisking by on the bullet-train between their open market customer community and their local banks.

The reality is, the Jazz community want's the very best listening experience it can get - some are willing to pay more to get the "right sound", but if it is exclusive to a closed community, we'll take the next best thing. Why should they wait when the guy next door has his sign out and is ready to do business - and you're not for whatever reason.

We've got some great shows coming up and would love to present some stellar brands to our audiences. Brand loyalty to our sponsors is one characteristic of the Jazz fan that is not matched in other genres. Our audiences tend to be more mature and financially stable than those who lean towards pop, hip hop and rap. It's really a question of common sense: which one is more likely to buy a Jaguar SUV? A 24 year-old Cardi-B fan, or a 42 year old Willie Jones III and Straight Swingin' fan? Who will wear a Hugo Boss suit to their next event? The Migos fan or someone attending a Justin Robinson concert?

With that said, we will open our screening and selection up to more quality brands that have an interest in marketing their products and services to our audiences.  If you have a product or service that you think our esteemed fans (worldwide) would appreciate, would like to "BUY" (not just look at and critique), let us know and we will get your brand connected with the first available event - and audience.

It's a "new day" at "The Goose"! (Rest well Roy Hargrove...thanks for the art!)