Hello and welcome to The Well, Planwell’s weekly newsletter, read by event marketing professionals around the world. Planwell is an event marketing agency trusted by dozens of small-team marketers from the best B2B brands. Learn more at Planwellco.com.
How Event Marketers can use ChatGPT to work smarter ??
ChatGPT isn’t just a tool for quick copy—it’s a powerful event marketing assistant that can help you streamline planning, enhance engagement, and save time. Whether you’re brainstorming activations or drafting post-event follow-ups, here are five ways to make ChatGPT your secret weapon:
- Event brainstorming & ideation Need fresh ideas for activations, networking experiences, or sponsorship opportunities? ChatGPT can generate creative concepts based on your event theme, audience, and budget.
- Venue sourcing Looking for a unique venue? ChatGPT can help shortlist venue ideas based on city, capacity, and style—saving you hours of research.
- Content creation & messaging From email invites and social posts to speaker intros and session descriptions, ChatGPT can craft compelling, on-brand copy in minutes.
- Communication plans for speakers & sponsors ChatGPT can draft clear, professional "Know Before You Go" emails, timeline reminders, and FAQs to ensure smooth coordination with speakers and sponsors.
- Organizing key documents Whether you need a Run of Show, event checklist, or post-event report outline, ChatGPT can help structure your documents, making planning and execution more efficient.
Pro Tip: The more details you provide, the better the results! Instead of asking, "Write a venue search email," try: "Draft an email to a luxury hotel in Austin requesting availability for a 100-person networking event in April."
AI won’t replace event marketers—but it will make us faster, more creative, and more efficient than ever before.?
Venue Recs: Los Angeles
Planning a field marketing event in Los Angeles? Check out these venues:
- Elephante: Elephante offers a stylish rooftop setting with ocean views, perfect for an elegant private field marketing dinner in Santa Monica.
- B.S. Taqueria: The back patio at B.S. Taqueria is a vibrant and casual outdoor space, great for hosting a lively and engaging private dinner.
- Bavel: Bavel features a Middle Eastern-inspired menu and a beautifully designed space in the Arts District, perfect for a unique and memorable dining experience.?
- Eveleigh: Eveleigh offers a rustic, farmhouse-inspired setting with stunning views of West Hollywood, making it an ideal spot for a charming and intimate private field marketing dinner.
- Girl & The Goat LA: Girl &The Goat LA features a vibrant and eclectic atmosphere with a globally inspired menu, perfect for hosting a dynamic and memorable private field marketing dinner.nbsp;
How to create a networking lounge people actually want to be in
Let’s be real—networking can feel awkward. Attendees often find themselves hovering near the bar or checking their phones, waiting for an easy way to start a conversation. A well-designed networking lounge removes that discomfort by creating natural opportunities for people to connect. Here’s how to make yours a space attendees actually want to be in:
- A welcoming icebreaker – Give attendees an instant reason to smile with therapy dogs, a live caricature artist, or a "grab a question" board to break the ice and spark engagement.
- An interactive activity – Instead of leaving guests standing around, incorporate a color analysis station, personality quiz, or DIY swag bar to encourage movement and easy conversation starters.
- Creative food & beverage – Make networking more engaging with a barista cart, make-your-own donut station, or themed cocktail/mocktail experience that keeps people in the space longer.
- Strategic seating & name tags – Encourage connections with assigned seating, color-coded name tags (e.g., job roles or interests), or table prompts that make introductions effortless.
- Icebreaker questions in unexpected places – Keep conversations flowing by printing fun prompts on napkins, coffee sleeves, wristbands, drink stirrers, or badge inserts to help attendees spark new conversations.
The best networking spaces feel intentional but effortless. The goal isn’t to force connections—it’s to create an environment where they happen naturally.
Event Marketing Resources:
Leave the planning to Planwell
We know how time-consuming it is to thoughtfully plan and execute corporate events, especially with limited bandwidth, a rigorous calendar, and no new headcount on the horizon.
That’s why Planwell exists. Our team specializes in planning three types of B2B events: Trade Shows, Field Marketing Events, and Conferences & Summits. Learn morehere.
