The Well Newsletter #43

Hello and welcome to The Well, Planwell’s weekly newsletter, read by event marketing professionals around the world. Planwell is an event marketing agency trusted by dozens of small-team marketers from the best B2B brands. Learn more at Planwellco.com.

Curious about what we actually do here at Planwell?

Ever wondered about how Planwell makes event magic happen? Now’s your chance to see it in action!

Join us for three live demos in one day, where we’ll give you an exclusive behind-the-scenes look at how Planwell helps clients plan trade shows, field marketing events, and conferences that leave a lasting impact. Whether you’re looking for trade show support, field event strategy, or full-scale conference execution, these sessions will give you the insights you need.

? Here’s the lineup: ?? Live Demo 1: Trade Show Services – 12:00 PM ET ?? Live Demo 2: Field Marketing Services – 12:30 PM ET ?? Live Demo 3: Conference Services – 1:00 PM ET

?? When: February 26th ?? How to Register: Sign up here

Join one, join them all, or catch the recordings later—whatever works best for you. We’re excited to show you how we help teams like yours execute seamless, high-impact events. See you there! ??

Venue Recs: Indianapolisnbsp;

Planning a field marketing event in Indianapolis? Check out these venues:

• Downtown Indianapolis: Bottleworks District The Bottleworks District is a vibrant cultural and entertainment hub featuring a mix of dining, shopping, and unique event spaces, set in the beautifully restored Coca-Cola bottling plant.?
• Fountain Square: Hotel Tango Artisan Distillery Hotel Tango Artisan Distillery offers a unique venue with a rustic charm, specializing in craft spirits and providing a relaxed atmosphere for social and corporate events.?
• Broad Ripple: Half Liter BBQ Half Liter BBQ offers a spacious, casual venue with authentic Texas-style barbecue and a large outdoor biergarten, perfect for lively events.?
• Carmel Arts & Design District: Sun King Brewery Sun King Brewery in Carmel Arts & Design District offers a modern, spacious venue with a wide selection of craft beers and an inviting atmosphere for social and corporate events.?
• Westfield: Urban Vines Winery & Brewery Urban Vines Winery & Brewery provides a picturesque setting with beautiful vineyards, a cozy tasting room, and a variety of wines and beers, perfect for intimate and large-scale events.?

?? The power of keynote seat drops

First impressions set the tone for an event, and seat drops in the main stage keynote room are a simple yet highly effective way to surprise and delight attendees right from the start. A well-placed, thoughtful gift on each seat creates an immediate moment of connection between your brand and the audience, making attendees feel valued before the first speaker even takes the stage.

5 seat Drop ideas:

1. Welcome letter – A personal note from leadership with key takeaways and engagement reminders.
2. Branded notebook & pen – A high-quality set for attendees to capture insights and take home.
3. Notetaking guide – A structured worksheet with prompts for key takeaways and action items.
4. Snack for an energy boost – A branded granola bar, trail mix, or premium chocolate to keep attendees focused.
5. Conversation starter card – An icebreaker or thought-provoking question to spark networking.

?? Pro tip: Align seat drops with your event theme for added impact. Small details like these turn passive attendees into engaged participants, ensuring a memorable experience from the moment they sit down.?

Event Marketing Resources:

• Event Marketer Wrapped 2024: Celebrating 30 Leaders Who Made and Impact in Event Marketing This Year
• Marketing Conferences to attend in 2025
• Hear from the best Event Marketers Live

Leave the planning to Planwell

We know how time-consuming it is to thoughtfully plan and execute corporate events, especially with limited bandwidth, a rigorous calendar, and no new headcount on the horizon.

That’s why Planwell exists. Our team specializes in planning three types of B2B events: Trade Shows, Field Marketing Events, and Conferences & Summits. Learn more here.