The Well Newsletter #42

Hello and welcome to The Well, Planwell’s weekly newsletter, read by event marketing professionals around the world. Planwell is an event marketing agency trusted by dozens of small-team marketers from the best B2B brands. Learn more at Planwellco.com.

Event software that makes your life easier ??

Planning and executing events is no small feat—especially when juggling logistics, deadlines, and attendee engagement. Thankfully, the right software can take the stress out of event planning and help you deliver seamless, memorable experiences. Here are the 7 types of event software you need in your toolkit to make your life easier in 2025:

1. Event Management Software Your all-in-one tool for registration, ticket sales, schedules, attendee management, and more. Many include mobile apps for hybrid events. Examples: Bizzabo, Cvent, Accelevents, and Eventzilla.?
2. Project Management Software Stay organized, track tasks, and meet deadlines with ease. Examples: Asana, Monday.com, ClickUp.
3. Gifting Software Want to surprise and delight your attendees, prospects, or clients? Gifting software makes it easy to send personalized gifts, whether for invitations, event supplies, or follow-ups. Some favorites include Sendoso, Reachdesk, and Postal.io.
4. Virtual Event Platforms Whether you’re hosting a webinar, a fully virtual event, or a hybrid experience, these platforms ensure smooth execution. They provide tools for virtual networking, live Q&A, and audience engagement. Trusted platforms include Goldcast and Zuddl.
5. Lead Scanner Software Turn your booth visits into actionable data with lead scanner software. Tools like Mobly let you capture and organize leads instantly, so your sales team can follow up with hot prospects before the event buzz fades.
6. Survey & Feedback Software Gather insights to improve future events. Examples: SurveyMonkey, Typeform, Qualtrics.
7. Graphic Design Software Create stunning visuals and branding for your events. Examples: Canva, Adobe Creative Cloud, Sketch.

Venue Recs: San Diego

Planning a field marketing event in San Diego? Check out these venues:

• Herb & Wood: Herb & Wood offers a stylish and sophisticated setting with a menu that emphasizes wood-fired dishes, perfect for intimate field marketing events.
• Sally's Fish House & Bar: With its waterfront views and fresh seafood offerings, Sally's Fish House & Bar provides a picturesque and elegant venue for private dining events.
• Duke's La Jolla: Overlooking the stunning La Jolla coastline, Duke's offers a relaxed yet refined atmosphere with a menu inspired by Hawaiian cuisine, ideal for memorable field marketing gatherings.
• Portside Pier: Featuring panoramic bay views and a variety of dining options, Portside Pier is a versatile venue that caters to diverse tastes and provides a unique backdrop for private events.?
• CUCINA enoteca Del Mar: This Italian restaurant blends contemporary cuisine with a rustic-chic ambiance, offering a charming setting for hosting sophisticated field marketing events.?
• Rustic Root: Known for its rooftop dining and innovative American cuisine, Rustic Root creates a lively and inviting atmosphere perfect for engaging and impressive private dining experiences.

Goldcast Event Marketing Club

Event Marketers, you need to join Goldcast’s Event Marketers Club. It’s the best community for B2B marketers who run events to drive revenue.?

You’ll gain access to a diverse group of industry experts, unlocking invaluable resources, exclusive insights, and collaborative opportunities that keep you ahead in the ever-evolving landscape of event marketing.?

With features like a dedicated job board, location-based Slack groups for local networking, and monthly community events, members can expand their networks and stay current with the latest trends.?

Whether you're seeking to refine your expertise, broaden your connections, or access premium educational content, the Event Marketers Club is your essential support system for thriving in your career and making a significant impact in the realm of events.

Event Marketing Resources:

Curious about how Planwell makes event magic happen?

Join us for three live demos in one day! Get a behind-the-scenes look at how we help clients plan unforgettable trade shows, field marketing events, and conferences.

? Here’s the lineup:

• Live Demo 1: Trade Show Services – 12:00 PM ET
• Live Demo 2: Field Marketing Services – 12:30 PM ET
• Live Demo 3: Conference Services – 1:00 PM ET

?? When: February 26th ?? How to Register: Sign up here

Join one, join them all, or catch the recordings later—whatever works best for you. We can’t wait to show you how we make event planning stress-free and successful. See you there! ??

Leave the planning to Planwell

We know how time-consuming it is to thoughtfully plan and execute corporate events, especially with limited bandwidth, a rigorous calendar, and no new headcount on the horizon.

That’s why Planwell exists. Our team specializes in planning three types of B2B events: Trade Shows, Field Marketing Events, and Conferences & Summits. Learn more here.