The Well Newsletter #21

Hello and welcome to The Well, Planwell’s weekly newsletter, read by event marketing professionals around the world. Planwell is an event marketing agency trusted by dozens of small-team marketers from the best B2B brands. Learn more at Planwellco.com.

Want to drive event attendance without relying on mass email sends? ??

Try some of these tactics:

1. LinkedIn promotion ?? Encourage (or incentivize) teammates to post about your upcoming event. Videos work best!

2. LinkedIn DMs from CS and sales reps ?? Emails get lost in the shuffle sometimes. Have reps try sending DMs instead.

3. Direct mail ???Send a physical invite in the mail. There’s nothing better than a handwritten note.

4. Podcast promo ?? If your company or a thought leader in your space has a podcast, ask them to mention it.

5. Selective, hyper-personalized emails ? Have reps create videos and send individual email invites to VIPs.

6. Newsletter promo ?? Use the emails your team already sends to drive attendance to your event.

7. Speakers and sponsor promo ?? Create templates for speakers and sponsors to share about on their social profiles.

8. Influencer marketing ?? Ask thought leaders in your space to post about your event if they’ll be there —?and maybe even sweeten the deal and cover their travel if they post twice.

Happy promoting!?

Venue Recs: New Orleans ??

Planning a field marketing event in New Orleans? Check out these venues:

• Private Dinner at Commander's Palace: Experience the elegance and culinary mastery of New Orleans with a private dinner at Commander's Palace, an iconic restaurant known for its award-winning Creole cuisine and timeless charm.
• Private Dinner at Gris-Gris: Enjoy a vibrant and intimate dining experience at Gris-Gris, where Southern hospitality meets innovative, soulful dishes in a stylish and cozy atmosphere.
• Cooking Class at Mardi Gras School of Cooking: Dive into the heart of New Orleans' culinary traditions with a hands-on cooking class at Mardi Gras School of Cooking, where you’ll learn to create classic Creole and Cajun dishes.
• Tour and Tasting at Seven Three Distillery: Discover the rich history and bold flavors of New Orleans at Seven Three Distillery, with a private tour and tasting of their locally crafted spirits.
• Private Boat Charter at Steamboat Natchez: Sail the mighty Mississippi River on a private charter aboard the Steamboat Natchez, offering breathtaking views and an authentic New Orleans experience steeped in history.

Level Up Your Conference: Let the Games Begin!

Make your next user conference unforgettable by turning it into a fun, interactive experience with event game apps. These tools, likely already integrated with your existing event management software, can transform your conference into an exciting scavenger hunt. Attendees can earn points by completing engaging tasks, such as:

• Posting on LinkedIn
• Visiting specific sponsors
• Participating in networking activations

This playful approach keeps attendees fully immersed in the event while driving higher levels of interaction and satisfaction.

But the fun doesn’t stop there! By offering a range of enticing prizes—like exclusive swag, VIP content access, or unique experiences—you’ll motivate attendees to dive deeper into the conference activities. This gamification not only enhances the overall attendee experience but also boosts the visibility of your sponsors and key event highlights, ensuring that your conference leaves a lasting impression.

Event Marketing Resources:

• An upcoming event for Marketers: GTM2024
• Our favorite branded coasters (used these to invite people to happy hours at your trade show booth)
• The best virtual event platforms for an impactful experience

Leave the planning to Planwell

We know how time-consuming it is to thoughtfully plan and execute corporate events, especially with limited bandwidth, a rigorous calendar, and no new headcount on the horizon.

That’s why Planwell exists. Our team specializes in planning three types of B2B events: Trade Shows, Field Marketing Events, and Conferences & Summits. Learn more here.