The Well Newsletter #14

Hello and welcome to The Well, Planwell’s weekly newsletter, read by event marketing professionals around the world. Planwell is an event marketing agency trusted by dozens of small-team marketers from the best B2B brands. Learn more at Planwellco.com.

Here’s exactly how i’d advocate for more event budget

If your 2024 event marketing plans are still in-the-works and you’re advocating for more budget for the second half of the year from your CMO, here’s how I’d create the pitch if I were in your shoes:

• Look at how much revenue events influenced in the first half of 2024
• Document what worked best and build your strategy based on that
• Create “Good,” “Better,” and “Best” plans of what you’d like to do
• Estimate how much it would cost to execute each of those options
• Show how you’d align with the sales and AM teams to execute these events
• Present your final request for budget

Skip to “Present your final request for budget,” and your CMO is only getting a sliver of the rationale behind that dollar amount.

This approach isn’t overkill; it’s strategic and proof to your CMO that you’ve thought your big 2024 plans through.?

Venue Recs: Miami

Planning a field marketing event in Miami? Check out these venues:

• La Cava at Narbona Coconut Grove: This intimate wine cellar offers a cozy and elegant setting for private dinners, featuring an extensive selection of fine wines.
• The Booth Behind the Bar at Sweet Liberty: A hidden gem for private gatherings, this exclusive booth provides a stylish and secluded space within one of Miamis top cocktail bars.
• The Cave at Ariete: Nestled within Ariete, The Cave offers a unique and intimate dining experience, perfect for private dinners with a rustic and charming ambiance.
• La Cava at Faena: Located in the luxurious Faena Hotel, La Cava boasts an opulent private dining space surrounded by a vast collection of wines, ideal for sophisticated gatherings.
• Byblos Miami: This offers a vibrant, stylish dining experience with Eastern Mediterranean cuisine and a contemporary twist, perfect for private dinners and special events. Enjoy innovative dishes crafted from fresh, locally sourced ingredients in a chic and colorful ambiance.

Transform your trade show demo station into a must-see theater experience

Stand out at trade shows by turning your demo station into a captivating theater experience. With designated theater seating, scheduled demo times, and the enticing aroma of fresh popcorn, you can create a structured and memorable way for attendees to learn about your products. Scheduled show times ensure each session has an eager audience, building anticipation and excitement.

To further enhance the experience, consider adding other theater-style snacks like candy and nachos. Interactive elements, such as live Q&A sessions, prize giveaways, and themed décor, can also make your booth a must-visit destination. This setup not only draws attention but encourages attendees to spend more time at your booth, resulting in deeper engagement and more meaningful interactions.

Event Marketing Resources:

• An upcoming event for Marketers: Pavilion GTM
• My favorite custom notebooks
• Looking for a new role? Check out Posit’s Event Marketing Specialist position?

Leave the planning to Planwell

We know how time-consuming it is to thoughtfully plan and execute corporate events, especially with limited bandwidth, a rigorous calendar, and no new headcount on the horizon.

That’s why Planwell exists. Our team specializes in planning three types of B2B events: Trade Shows, Field Marketing Events, and Conferences & Summits. Learn morehere.