Well, I hope so!
Bradley J Koch
Business Consultant | Helping Small to Medium-Sized Businesses Achieve Growth & Operational Excellence | Expert in Strategic Planning, Leadership Development, and Marketing Strategy
"Free Estimate""Great Customer Service"
Wasted space on a vehicle wrap, billboard, flyer.
Those fall into the "Well I sure hope so" category. It's noise that deflects your prospect's attention.
What can you say about how you serve customers, that other cannot?
"Same Day Service"
Getting closer. IF that's valuable to your customers. On a billboard for a Plumber, that might be important. For a drive thru-coffee shop....not so much.
One of the best examples of getting this right was Dominos Pizza back in the 80's/90's.
"30 minutes or less"
The world of pizza delivery was all over the clock in delivery times. Many times, you'd be lucky to get it in under an hour. This positioning helped explode Dominos' growth.
In your business, what can you say/do that speaks to the pain or frustration a customer has?
(hint- it's often NOT not the thing they buy. But rather how that thing is delivered. The experience they will have buying it from you)
College kids cared little about the quality of the ingredients in Dominos pizza. They cared a lot about how soon it gets there.
A classic movie ALL marketers should see is "Crazy People." (Dudley Moore stars as an ad executive)
Great share, Bradley!